Ganga Shreedhar


Ganga is an Assistant Professor in Behavioural Science in LSE’s Department of Psychological and Behavioural Science and an Affiliate of the Department of Geography and Environment.


Ganga is an applied behavioural and experimental economist studying how to change human behaviour in ways that simultaneously benefit people and the planet. Her research looks at how individual and contextual factors motivate environmentally relevant choices across different types of consumer and citizen domains (e.g. travel, diet and altruistic actions like giving time and money) and how they can be deployed in interventions – like behaviourally ‘smart’ informational campaigns, nudges and incentives – to ultimately create sustainable habits. She is interested in how, when and why people come together to collectively act on (or fail to) complex and ‘wicked’ global environmental social dilemmas like climate change and the sixth mass extinction.

Ganga completed a PhD in Environmental Economics and a Master’s in Public Administration at the LSE and her Masters in Development Studies at the Tata Institute of Social Sciences. Prior to academia, she worked with policy-makers and researchers in India, Nepal, China and Tajikistan on agricultural development and food security policy with the International Food Policy Research Institute.

Research Interests

  • Pro-social and altruistic consumer and citizen behaviours;
  • environmentally relevant and health behaviours;
  • Sustainability; Nature & wildlife conservation;
  • Lab and field experiments.


Research article  10 December, 2019

Monitoring and punishment networks in an experimental common pool resource dilemma

With the aid of a lab experiment, we explored how imperfect monitoring and punishment networks impacted appropriation, punishment and beliefs in a common pool resource appropriation dilemma. We studied the … read more »

Research article  15 January, 2019

Experimental evidence on the impact of biodiversity conservation videos on charitable donations

We explored how different types of audio-visual media content impacted charitable donations using a lab experiment. Subjects chose to donate to a charity in a modified dictator game, after being … read more »


Working paper  27 August, 2018

Seeing red, but acting green? Experimental evidence on charitable giving and affect towards biodiversity

This research investigates how different audio-visual information on conservation influences charitable donation behaviour and emotions. read more »

Working paper  27 August, 2018

Do biodiversity conservation videos cause pro-environmental spillover effects?

The unintentional effects that conservation videos requesting financial donations might have on how people act in relation to environmental causes are investigated in this study. read more »

Working paper  31 January, 2018

Monitoring and punishment networks in a common-pool resource dilemma: experimental evidence

This study simulates an environmental dilemma: a group of individuals sharing a natural resource from which they can individually gain. It shows how network structure impacts social welfare and reveals the cost of exclusively relying on perfect peer monitoring and punishment to enhance cooperation. read more »

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Policy publications  11 January, 2016

The competitiveness impact of a UK carbon price: what do the data say?

This paper explores the potential impact of a uniform £20 per tonne carbon price on fuels and production costs across all 106 industries that comprise the UK economy. read more »

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In the news  21 January, 2016

Study: UK-wide £20 a tonne carbon tax would have 'little impact' on consumers

Business Green, 11 January

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