Changing Behaviour

The Changing Behaviours research group provides insight on why and how people make decisions on climate-related activities, with a view to helping researchers, policymakers and businesses identify effective interventions to promote environmentally-friendly behaviours among citizens and firms.

Researchers from this group explore the behavioural mechanisms on which policymakers and businesses can capitalize to improve the private provision of environmental goods (such as switching to environmentally friendly practices and technologies) at least cost. They aim to identify opportunities to apply behavioural and experimental economics to inform environmental policies and practices.

To this end, researchers from this group study attitudes to new business practices, different consumer behaviours, novel technologies and environmental risks. More broadly, they also explore the context of the political economy in which decisions by individuals in the public and private sector – consumers, workers and decision-makers – are made. These insights can help researchers, policymakers and businesses to identify effective interventions to promote climate-friendly decisions.