Dr. Greer Gosnell is a Research Assistant Professor at The Payne Institute for Public Policy at the Colorado School of Mines. Greer is an experimental, behavioral, and environmental economist whose research reveals cost-effective climate change mitigation strategies at the microeconomic level, particularly in relation to adoption behaviors that influence energy consumption.
As an AXA Research Fellow at the Grantham Research Institute from 2018-2020, she conducted several large-scale field experiments on household adoption decisions that contribute toward catalyzing a fair and sustainable energy transition. Specifically, her research has examined drivers and barriers to household-level smart meter adoption, IoT-enabled energy demand response solutions, and mechanisms for promoting widespread adoption of renewable energy plans.
Previous to her Fellowship, she received her PhD from the London School of Economics in Environmental Economics, for which she designed and implemented the first field experiment on captains’ fuel efficiency in the airline industry with Virgin Atlantic Airways.
Greer graduated with a BSc (Hons) in Economics and a BA (Hons) in Political Science from Loyola Marymount University in 2011, where she used experimental methods to study the effects of information and norms on common-pool resource extraction and energy use. Subsequently, she completed her MSc in Environmental Economics and Climate Change (with distinction) and her Ph.D. in Environmental Economics at LSE. Her dissertations analyzed a number of lab and field experiments aimed at minimizing the extent of prominent environmental externalities from fuel and energy use.
- Experimental economics
- Behavioral economics
- Environmental and resource economics
- Personnel economics
Research - 2021
Increasing the uptake of behaviours that are not yet niche is crucial to the sustainable energy transition. The authors of this paper test a novel approach to foster the uptake of renewable energy tariffs among a large sample of households in England and Wales. Read more
Research - 2020
The authors of this paper analyse flexibility in residential energy demand through a series of experiments on the adoption and usage of WiFi-enabled smart plugs in the home. Read more
This paper describes an experiment on a nationally representative sample of UK households that aimed to quantify resistance to smart meter adoption and test for the existence of commonly cited market failures that inhibit the adoption of energy-saving technologies. The authors measured if households would adopt a smart meter without financial compensation and, for those households unwilling to do so, the subsidy level that would be necessary to persuade them. Read more
Increasing evidence indicates the importance of management in determining firms’ productivity. Yet causal evidence regarding the effectiveness of management practices... Read more
Research - 2019
Climate change and global poverty are the most pressing issues of this century. If insufficiently addressed, climate change will exacerbate... Read more
This paper draws on the findings of a field experiment with Virgin Atlantic Airways which showed that changes to the behaviour of pilots brought about through monitoring, target setting and small incentives helped bring about fuel savings and, as a result, large cuts in carbon dioxide emissions. Read more
Research - 2018
Abstract In a large-scale natural field experiment comprising 38,654 customers of a renewable energy supplier in the United Kingdom, we... Read more
The 2014 IPCC Assessment expresses doubt that the global surface temperature increase will remain within the 2 °C target without... Read more
Following a study of customers of a renewable energy provider in the UK, this paper explores the potential for environmental information and dissonance-inducing messaging to encourage resourceful behaviour, finding that such information and imagery are ineffective in inducing behaviour change. Read more
Research - 2017
Abstract The recent global climate change agreement in Paris leaves a wide gap between pledged and requisite emissions reductions in keeping... Read more
Research - 2016
The recent global climate change agreement in Paris leaves a wide gap between pledged and requisite emissions reductions in keeping... Read more
Robert Metcalfe, Greer Gosnell and John List, Harvard Business Review, 1 August 2016 Read more
Abstract Understanding motivations in the workplace remains of utmost import as economies around the world rely on increases in labor... Read more
News - 2019
How realistic are the predicted savings to household energy bills from installing a smart meter? And how robust is the evidence behind the figures? Greer Gosnell and Daire McCoy investigate, in the second of two posts on smart meters. Read more
With recent reports criticising the UK Government’s rollout of its smart meter implementation programme, Greer Gosnell and Daire McCoy review the costs and benefits and call for a revamp, particularly of consumer engagement. Read more
News - 2018
Researchers find that it's surprisingly easy to motivate pilots to meet fuel-saving targets. Read more