Dr. Greer Gosnell is a Research Assistant Professor at The Payne Institute for Public Policy at the Colorado School of Mines. Greer is an experimental, behavioral, and environmental economist whose research reveals cost-effective climate change mitigation strategies at the microeconomic level, particularly in relation to adoption behaviors that influence energy consumption.

As an AXA Research Fellow at the Grantham Research Institute from 2018-2020, she conducted several large-scale field experiments on household adoption decisions that contribute toward catalyzing a fair and sustainable energy transition. Specifically, her research has examined drivers and barriers to household-level smart meter adoption, IoT-enabled energy demand response solutions, and mechanisms for promoting widespread adoption of renewable energy plans.


Previous to her Fellowship, she received her PhD from the London School of Economics in Environmental Economics, for which she designed and implemented the first field experiment on captains’ fuel efficiency in the airline industry with Virgin Atlantic Airways.

Greer graduated with a BSc (Hons) in Economics and a BA (Hons) in Political Science from Loyola Marymount University in 2011, where she used experimental methods to study the effects of information and norms on common-pool resource extraction and energy use. Subsequently, she completed her MSc in Environmental Economics and Climate Change (with distinction) and her Ph.D. in Environmental Economics at LSE. Her dissertations analyzed a number of lab and field experiments aimed at minimizing the extent of prominent environmental externalities from fuel and energy use.

Research interests

  • Experimental economics
  • Behavioral economics
  • Environmental and resource economics
  • Personnel economics


Research - 2022

This research uses a novel experiment to elicit the willingness to accept of 2,430 nationally representative UK households for smart meter installation. Randomized information treatments allow for assessment of the impact on adoption and willingness to accept of oft-cited market failures, namely imperfect information asymmetries and diffusion externalities Read more

Research - 2021

Research - 2020

This paper describes an experiment on a nationally representative sample of UK households that aimed to quantify resistance to smart meter adoption and test for the existence of commonly cited market failures that inhibit the adoption of energy-saving technologies. The authors measured if households would adopt a smart meter without financial compensation and, for those households unwilling to do so, the subsidy level that would be necessary to persuade them. Read more

Research - 2019

Research - 2018

Research - 2017

Research - 2016


Events - 2018


News - 2019

News - 2018

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