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  • Changing behaviour

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    Greer Gosnell

    Research Officer

    Greer’s research combines experimental and behavioural economics to reveal cost-effective climate change mitigation strategies at the microeconomic level.  Her current projects focus on the contexts of commercial fuel efficiency (especially in the aviation industry), residential energy and resource use, and virtual grid capacity. She is also a BITSS Catalyst promoting transparency and reproducibility in social science research.

    Background

    Greer graduated with a BSc (Hons) in Economics and a BA (Hons) in Political Science from Loyola Marymount University in 2011, where she used experimental methods to study the effects of information and norms on common-pool resource extraction and energy use. Subsequently, she completed her MSc in Environmental Economics and Climate Change (with distinction) and her Ph.D. in Environmental Economics at LSE. Her dissertations analyzed a number of lab and field experiments aimed at minimizing the extent of prominent environmental externalities from fuel and energy use.

    Research interests

    • Experimental economics
    • Behavioral economics
    • Environmental and resource economics
    • Personnel economics
    Research article  18 September, 2018

    Communicating Resourcefully: A Natural Field Experiment on Environmental Framing and Cognitive Dissonance in Going Paperless

    In a large-scale natural field experiment comprising 38,654 customers of a renewable energy supplier in the United Kingdom, we randomize environmental information and dissonance-inducing messaging to promote an active … read more »

    Research article  3 September, 2018

    A risk-seeking future

    The 2014 IPCC Assessment expresses doubt that the global surface temperature increase will remain within the 2 °C target without deploying risky carbon-capturing or solar radiation-deflecting technologies. New behavioural research … read more »

    Working paper  8 June, 2018

    Communicating resourcefully: A natural field experiment on environmental framing and cognitive dissonance in going paperless

    Following a study of customers of a renewable energy provider in the UK, this paper explores the potential for environmental information and dissonance-inducing messaging to encourage resourceful behaviour, finding that such information and imagery are ineffective in inducing behaviour change. read more »

    2017

    Research article  5 May, 2017

    A bargaining experiment on heterogeneity and side deals in climate negotiations

    The recent global climate change agreement in Paris leaves a wide gap between pledged and requisite emissions reductions in keeping with the commonly accepted 2 °C target. A recent strand of … read more »

    Working paper  31 January, 2017

    A new approach to an age-old problem: solving externalities by incenting workers directly

    This paper draws on the findings of a field experiment with Virgin Atlantic Airways. The experiment shows that changes to the behaviour of pilots brought about through monitoring, target setting and small incentives helped bring about large cuts in CO2 emissions. read more »

    2016

    Working paper  15 August, 2016

    A bargaining experiment on heterogeneity and side deals in climate negotiations

    The recent global climate change agreement in Paris leaves a wide gap between pledged and requisite emissions reductions in keeping with the commonly accepted 2°C target. A recent strand of … read more »

    Research article  1 August, 2016

    Virgin Atlantic tested 3 ways to change employee behavior

    Robert Metcalfe, Greer Gosnell and John List, Harvard Business Review, 1 August 2016

    Research article  13 June, 2016

    A new approach to an age-old problem: solving externalities by incenting workers directly

    Understanding motivations in the workplace remains of utmost import as economies around the world rely on increases in labor productivity to foster sustainable economic growth. This study makes use … read more »

    More in research publications

    In the news  16 February, 2018

    Virgin Atlantic experiment has pilots conserving fuel

    Researchers find that it's surprisingly easy to motivate pilots to meet fuel-saving targets. read more »

    2016

    In the news  11 October, 2016

    Airline pilots cut their carbon footprint

    LSE, Research Highlights


    In the news  17 June, 2016

    How to fuel a rewarding culture

    FT, 17 June 2016

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    Geography and Environment Research Transparency and Reproducibility Training

    The Geography & Environment Department is pleased to host you for the first Research Transparency and Reproducibility Training at the London School of Economics and Political Science. Faculty: Greer Gosnell (LSE, … read more »

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