Peter John

We outline a modified account of behaviour change called nudge plus, which incorporates an element of reflection as part of... Read more

The authors of this paper outline a modified version of the behaviour change technique called ‘nudge plus’, which incorporates an element of reflection as part of the delivery of a nudge. The authors claim that a hybrid nudge–think strategy can be a useful additional way to design pro-social interventions, including to induce pro-environmental behaviour change. Read more