Abstract In a large-scale natural field experiment comprising 38,654 customers of a renewable energy supplier in the United Kingdom, we... Read more

Abstract In a large-scale natural field experiment comprising 38,654 customers of a renewable energy supplier in the United Kingdom, we... Read more
Following a study of customers of a renewable energy provider in the UK, this paper explores the potential for environmental information and dissonance-inducing messaging to encourage resourceful behaviour, finding that such information and imagery are ineffective in inducing behaviour change. Read more