This paper explores people's willingness to reduce travel consumption in support of the transition to a low-carbon pathway beyond COVID-19, using new survey data from UK car drivers and air travellers. Read more
behaviour change
The UK government has delivered on its promise to publish a strategy for driving the country’s economy towards net-zero emissions by 2050. Esin Serin and Anna Valero write that the economy-wide Net Zero Strategy provides further proof of the UK’s ambition to lead on global climate action as it calls on other countries to follow suit. Read more
The authors of this paper examine whether framing motivations as personal or planetary benefits – or both – is more effective at encouraging sustainable actions and promoting positive behavioural spillovers. Read more
The UK Government’s keenly anticipated Net Zero Strategy is due to be published ahead of COP26 and one aspect for evaluation will be whether the Strategy offers a coherent plan on behaviour and engagement, says Rob Macquarie. Read more
This paper shows that differentiating driving costs by time of day and vehicle type can help to improve urban air quality, reduce driving and induce the adoption of electric vehicles. Read more
We outline a modified account of behaviour change called nudge plus, which incorporates an element of reflection as part of... Read more
Abstract This chapter goes beyond classic nudges in introducing public policy practitioners and researchers worldwide to a wide range of... Read more
The authors of this paper devise a new strategy for social interventions designed to increase climate-friendly behaviour, testing the proclivity of attendees at a major European environmental economics conference to offset their carbon emissions from travelling to the conference. Read more
The authors of this paper outline a modified version of the behaviour change technique called ‘nudge plus’, which incorporates an element of reflection as part of the delivery of a nudge. The authors claim that a hybrid nudge–think strategy can be a useful additional way to design pro-social interventions, including to induce pro-environmental behaviour change. Read more
This paper draws on the findings of a field experiment with Virgin Atlantic Airways which showed that changes to the behaviour of pilots brought about through monitoring, target setting and small incentives helped bring about fuel savings and, as a result, large cuts in carbon dioxide emissions. Read more