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The Audience in Media and Communications


This course examines a variety of social, cultural and psychological issues as they relate to the audiences for mass and social media. It analyses people's everyday engagement with a mediated world. We will review the history of audiences and audience research from the vantage point of the present digital age, also examining key theories of audiences’ and users’ interpretation, engagement, fandom and creativity in a global and cross-media perspective. 

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Sonia Livingstone - Audiences Course Sonia Livingstone - Audiences Course

Individual full-length interviews



Shakuntala Banaji

Banaji, S. (2006) Reading Bollywood: The Young Audience and Hindi Film. Basingstoke: Palgrave Macmillan.

Banaji, S. and Al-Ghabban, A. (2006) 'Neutrality comes from inside us': British-Asian and Indian perspectives on television news after 11 SeptemberJournal of Ethnic and Migration Studies, 32: 1005-1026.

Banaji, S. and Buckingham, D. (2013) The Civic Web: Young People, The Internet and Civic Participation. Cambridge: MIT Press.

Sarah Banet-Weiser

Banet-Weiser, S. (2008) Kids rule!: Nickelodeon and consumer citizenship. Durham, N.C., Duke University Press.

Banet-Weiser, S. (2012) Authentic: politics and ambivalence in a brand culture. New York, New York University Press.

Nick Couldry

Couldry, N. (2004) Theorising Media as PracticeSocial Semiotics, 14(2): 115-132.

Couldry, N. (2010) ‘The necessary future of the audience, and how to research it’ in Nightingale, V. (ed.) Handbook of Media Audiences. Chichester: Wiley-Blackwell, 213-229.

Myria Georgiou

Georgiou, M. (2006) Diaspora, identity and the media: diasporic transnationalism and mediated spatialities. Hampton Press, Cresskill, N.J., United States.

Leurs, K. and Georgiou, M. (2016). Digital makings of the cosmopolitan city? Young people’s urban imaginaries of LondonInternational Journal of Communication, 10: 3689-3709

Georgiou, M. (2013) Seeking ontological security beyond the nation: the role of transnational televisionTelevision and New Media, 14(4): 304-321.

Ellen Helsper

Helsper, E.J. (2017) A socio-digital ecology approach to understanding digital inequalities among young peopleJournal of Children and Media, 11(2), 256-260. [Text]

Livingstone, S., Olafsson, K., Helsper, E.J., Lupianez-Villanueva, F., Veltri, G. and Volkford, F. (2017) Maximizing opportunities and minimizing risks for children online: the role of digital skills in emerging strategies of parental mediation. Journal of Communication, 1-25. [Text]

Helsper, E.J. & Rattee, J. in collaboration with Masterclass (2017) Film Shorts Cyberscene project:  Literacy and Resilience; Awareness Knowledge And Risk Perception; Attitudes And Perceptions; Social context and support; Turning points.The Theatre Play Cookies

Rudolfo Levya

Leyva, R. (2018). Experimental insights into the socio-cognitive effects of viewing materialistic media on welfare supportMedia Psychology, 1-21.

Leyva, R. (2017). Exploring UK millennials’ social media consumption patterns and participation in elections, activism and ‘slacktivism’Social Science Computer Review, 35(4): 462-479.

Sonia Livingstone

Livingstone, S. (2010) Giving people a voice: On the critical role of the interview in the history of audience researchCommunication, Culture and Critique, 3:566–571.

Livingstone, S. (2004) The challenge of changing audiences: or, what is the audience researcher to do in the age of the internet? European Journal of Communication, 19(1): 75-86.

Livingstone, S. (2015) Active audiences? The debate progresses but is far from resolved. Communication Theory. 25: 439–446