Serbia became a member of the EU Kids Online research network in 2018, when funds were raised for the country to participate in the 2018 wave of European surveys. Previously, pilot data on children’s digital media use was collected as part of the Global Kids Online Project. The EU Kids Online survey in Serbia is the first piece of research on a nationally representative sample in Serbia that covers such a wide range of topics regarding children and young people’s digital media use. The data was collected using pen-and-paper method in 60 schools across the country, a total of 1150 students participated in the survey. Previous research covered some of these topics on a non-representative or smaller sample or on specific topics such as digital media literacy or cyberbullying.
The project was initiated by Dr. Tijana Milosevic and Prof. Elisabeth Staksrud at the Department of Media and Communication at the University of Oslo, Norway. The survey was financially supported by the Department of Media and Communication at the University of Oslo; OSCE Serbia, UNICEF Serbia, The Serbian Ministry of Trade, Tourism and Telecommunications as well as the Serbian Ministry of Education, Science and Technological Development.
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