Case studies

Exploring the intersection of AI and journalism

Artificial intelligence is already used by journalists and news organisations in a variety of different ways. Many experiments and collaborations pop up on a daily basis, showing how a responsible use of AI and machine learning can open up new opportunities, as well as improving existing workflows and tools.

AI in journalism is not just a buzzword: it's already employed across the news making process. 

In this page, we collect the best case studies we come across, to ensure that everyone in our global network can learn from and be inspired by these creative applications of AI in journalism. To facilitate your navigation, we have divided the case studies in different categories – from newsgathering to personalisation.

If you want to know more about one of these examples, and to contact the people behind them, get in touch with Mattia to get introduced. That's the power of the JournalismAI network!

Browse the case studies:

Ethics, Diversity, Comment moderation

Newsgathering & AI-powered Investigations 

News Distrbution and Personalisation 

We recommend articles with a little help from our friends (Machine Learning and reader input)
The New York Times | January 2021

How The Times of London increased digital subscribers 19% in a year
The Times of London | August 2019

How Swiss news publisher NZZ built a flexible paywall using machine learning
Neue Zürcher Zeitung | June 2018

Yle's smart news assistant Voitto ensures that you don't miss the news you want to read
Yle News | October 2018

BBC launches pop-up Corona Bot service to answers questions on Covid-19 related changes
BBC | May 2020

Bloomberg Media creates new tool to make readers, advertisers swoon
Bloomberg | May 2020

With "My WSJ", The Wall Street Journal makes a personalized content feed central to its app
The Wall Street Journal | December 2017

Not all news site visitors are created equal. Schibsted is tryng to predict the ones who will pay
Schibsted | February 2018

BBC will use Machine Learning to cater to what audiences want to watch
BBC | October 2017

Reuters applies AI technology to 100 years of archived video to enable faster discovery
Reuters | August 2020

How AI can help predict subscription cancellation and keep readers engaged
Deep BI | February 2020

A look at Toutiao: China's Artificial Intelligence powered news platform
Toutiao | December 2018

How Piano built a propensity paywall for publishers – and what it's learned so far
Piano | August 2019

Times titles halve digital subscriber churn with tailored emails from AI named 'James'
The Times of London | May 2019

The Wall Street Journal has built a paywall that bends to the individual reader
The Wall Street Journal | February 2018

This media startup is beating the competition with a newsroom run by robots
JX Press Corp. | May 2018

USA's Trib Total Media boosts AI-backed hyperlocal journalism
Trib Total Media | January 2021

Newsroom AI Strategy 

News Production and Automation

Graphical storytelling: Extracting and painting a fresh perspective
BBC News Labs | February 2020

What the AP and Newsday learned from automating coverage of 124 school districts
Associated Press | February 2020

Reuters uses AI to prototype first ever automated video reports
Reuters | February 2020

Automating our coronavirus coverage
The Times of London | April 2020

The Washington Post's robot reporter has published 850 articles in the past year
The Washington Post | September 2017

How we built a cutting-edge NLP model to generte SEO titles
Axel Springer | September 2020

RADAR has written 50,000 individual local news stories in three months with AI technology
Press Association | November 2018

China releases first short video AI production platform
Xinhua News Agency | December 2018

Why I created a robot to write news stories
The Guardian | February 2019

Swedish Aftonbladet uses automation to outpace competitors with its Covid-19 news coverage
Aftonbladet | March 2020

Can synthetic media drive new content expeiences?
BBC | January 2020

What happens when bots become editors?
United Robots | March 2020

The Wall Street Journal uses Narrativa's AI for its news automation
The Wall Street Journal | January 2021

Stories by numbers: How BBC News is experimenting with semi-automated journalism
BBC | March 2019

IBM's Wimbledon-watching AI is poised to revolutionize sports broadcasts
IBM | July 2019

Swedish Radio leverages Peach recommendations for content production 
Swedish Radio | April 2020

AI learns to write headlines (but not this one)
Primer | May 2019

Nine improves its image at scale with AI project
Nine | January 2021

Fact-checking and Misinformation

AI Education and Training

Research and Innovation 


We are always on the lookout for new case studies, but inevitably we are going to miss something. Do you want to help us to keep this list up-to-date? Please send us the most interesting applications of AI in journalism you come across so that we can expand the list week after week and make the best examples available to everyone, everywhere.