The financial incentives to create polarising and divisive content online have generated a tsunami of hate and division. Breaking the business model is the key to reclaiming our information space. Catch up on this LSE IDEAS webinar with Clare Melford, Co-Founder and Executive Director of Global Disinformation Index.
Clare Melford will discuss how GDI is seeking to do just that. By assessing news sites on their risk of disinforming readers and providing those risk ratings to the advertising technology sector, GDI enables advertisers to choose not to fund high risk, polarising and divisive content online. We must preserve the right to free speech. But there is no such right to free reach or profit.
This webinar was held on Tuesday 9 November 2021.
Meet the speaker
Clare Melford is the Co-founder & Executive Director of The Global Disinformation Index, a not-for-profit that aims to disrupt, defund and down-rank disinformation. Clare is an experienced CEO in the commercial and not-for-profit sectors. Clare was formerly CEO of the International Business Leaders Forum and MD of MTV Networks, Nordics. She has worked on start ups in e-commerce, fin-tech and ed-tech. Clare was a founding board member of Girls not Brides, the global coalition to end child marriage.
Meet the chair
Chris Alden is a Professor of International Relations at The London School of Economics, and Director of LSE IDEAS.
LSE IDEAS (@lseideas) is LSE's foreign policy think tank. Through sustained engagement with policymakers and opinion-formers, IDEAS provides a forum that informs policy debate and connects academic research with the practice of diplomacy and strategy.