Cultivating political and public identity: Why plumage matters
(Manchester University Press, 2017)
Throughout the twentieth century, everyone from Marxists to economic individualists assumed that social and political activity was driven by the rational pursuit of material gain. Today, the fundamental importance of the cultivation and preservation of identity is finally re-emerging. This book explores the rich fabric of speech, dress, diet and the built environment from which human identity is made.
Whom a prime minister or president will not shake hands with is still more noticed than with whom they will. Public identity can afford to be ambiguous about friends, but not about enemies. Professor Barker examines the accounts of how enmity functions in the cultivation of identity, how essential or avoidable it is, and what the global consequences are.