On 24 Sep 2014 the Confucius Institute for Business London, CIBL, successfully held a Chinese Business Culture Day at PwC to celebrate the tenth anniversary of the founding of the Confucius Institutes’. This successful event attracted the attendance of about 100 PwC staff members, from senior management to regular staff members.
The event consisted of two main sections and the first was a talk on Chinese business culture given by CIBL representative Tim Nash and focused on promoting Chinese Business culture. Mr. Nash highlighted and compared the different nuances of business culture between the East and the West and how to maintain and improve business relations with Chinese business people. There was a high level of engagement with this topic, and many attendees found the subject interesting and useful. In the second section CIBL teacher, Ms. Zhang Xiaolin, talked about the language courses available at CIBL, and PwC employees were particularly interested in Chinese business language courses provided by CIBL.
After the talks the audience members energetically took part in Chinese calligraphy, Tai chi, traditional Chinese painting and Chinese paper-cutting activities. Guests left with a better understanding of CIBL's activities and many of them expressed a strong interest in learning Chinese with CIBL or joining future events. The event was a great success with PwC employees showing strong interest in the Chinese language and culture they were able to experience via this event.
2014年9月24日，孔子学院成立十周年系列活动之“走进PwC•体验中国文化，领略华夏风情”在PwC伦敦总部盛大举办。
PwC（PricewaterhouseCoopers，普华永道会计师事务所）作为世界上最顶级的会计师事务所之一，对于世界经济发展趋势与各国市场前景评估有着极精准的把控，在近年来对世界各经济体发展态势的考量中，PwC始终把中国放在世界尤其是亚太区域经济转型发展过程中的最大亮点，而随着PwC中国市场份额的不断扩大，了解中国社会与文化成为促进其业务发展的重要因素之一。因此，本次由CIBL与PwC共同发起并举办的中国文化体验活动，从合作之初便得到了PwC方的全力支持。CIBL针对本次活动主要参与者的职业定位与知识需求，精心设置了兼具中国当代商务礼仪与中华传统文化元素的活动环节，活动参与者对于各种现场太极、国画、书法及手工艺制作表演表达了浓厚的兴趣。本次活动在短时间内为PwC展现一场丰富多彩的中华文化盛宴，同时也为PwC与CIBL双方继续合作加强交往开启良好的始端。
当日， PwC相关主要负责人以及百余名PwC员工参加了本次文化活动，CIBL此次文化体验活动收到了非常热烈的反响。