Which Types of Events and Discourses Can Shape Interest in Your Country: a case study of Ukraine

Author(s): Mariia Kriuchok

Type: Written pitch

Department: Department of Media and Communications

Exhibit no: 39

In 2019 Ukraine was a part of the global discussion. The massive worldwide success of a TV-show Chernobyl HBO attracted attention through cultural appeal. At the same time, political events like the U.S. impeachment hearings, mobilise the attention of curious citizens to the country. In both cases, Ukraine was a passive participant. However, which types of events and discourses shaped more interest in the country?