Dr Ganga Shreedhar

Dr Ganga Shreedhar

Assistant Professor

Department of Psychological and Behavioural Science

+ 44 (0)20 7107 5135
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Key Expertise
Behavioural economics, Environmental economics, Environmental psychology

About me

Ganga is an Assistant Professor in Behavioural Science at the LSE and co-director of the MSc in Behavioural Science programme. She is an Affiliate of the Department of Geography and Environment, an Associate at the Grantham Research Institute of Climate Change and the Environment and the Inclusion Initiative, and a Fellow of the Higher Education Academy.

Ganga is an applied behavioural and experimental economist studying how to change human behaviour in ways that simultaneously benefit people and the planet. Her research examines how individual and contextual factors motivate environmental and ecological choices across different consumer and citizen lifestyle domains (e.g., diet, food waste, fashion, altruistic actions like giving time and money) and how they can be deployed in behaviourally ‘smart’ informational campaigns, nudges, and incentives to create sustainable habits. She uses experimental and data science methods.  

She has completed a PhD in Environmental Economics and a Master’s in Public Administration at the LSE, and a Master’s in Development Studies at the Tata Institute of Social Sciences. Prior to academia, she worked with the International Food Policy Research Institute on agricultural and food security policy in India, Nepal, China, and Tajikistan.

At the LSE, Ganga teaches Quantitative Applications for Behavioural Science (PB4A7) and Behavioural Science for Planetary Wellbeing (PB435) in the MSc in Behavioural Science; and Behavioural Science and Policy (PB450E) and Policy Appraisal and Ethics (PB454E) in the Executive MSc in Behavioural Science.


1) forestLAB: Explores conservation behaviour and attitudes amongst rural and urban communities in Gabon. In partnership with The African Conservation Development Group, LSE’ Grantham Research Institute on Climate Change and the Environment, Gabon’s National Research Institute and the University of Stirling (link).

2) Tackling Water Scarcity in Kuwait: Promoting sustainable household consumption: Explores the impact of people’s attitudes and beliefs underlying willingness to pay for water conservation and consumption habits in Kuwait. Awarded by LSE’s Middle East Centre Kuwait Programme Research Grant (link).

3) Incentivising Acceptability of Climate Change Mitigation Measures in the GCC: Explores people's willingness to pay for emissions reduction policies and to adopt associated low-carbon lifestyles in GCC countries in partnership with Canadian University Dubai. Awarded by LSE’s Middle East Centre as part of their LSE Academic Collaboration with Arab Universities Programme (link).

Expertise Details

Behavioural economics; Environmental economics; Ecological economics; Environmental Psychology; Conservation marketing; Behavioural Public Policy

My research