Ganga is an applied behavioural and experimental economist studying how to change human behaviour in ways that simultaneously benefit people and the planet. She is interested in how, when and why people take action - or fail to – to address complex and ‘wicked’ global environmental social dilemmas like climate change and the sixth mass extinction. Her research looks at how individual and contextual factors motivate environmentally relevant choices across different types of consumer and citizen domains (e.g. travel, diet and altruistic actions like giving time and money) and how they can be deployed in interventions – like behaviourally ‘smart’ informational campaigns, nudges and incentives – to ultimately create sustainable habits.
Ganga is an Assistant Professor in Behavioural Science in LSE’s Department of Psychological and Behavioural Science and an Affiliate of the Department of Geography and Environment. She has completed a PhD in Environmental Economics and a Master’s in Public Administration at the LSE and her Masters in Development Studies at the Tata Institute of Social Sciences. Prior to academia, she worked with policy-makers and researchers in India, Nepal, China and Tajikistan on agricultural development and food security policy with the International Food Policy Research Institute.
New grant award
Title: ‘Incentivising Acceptability of Climate Change Mitigation Measures in the GCC’, is a partnership with Prof. Susana Mourato, Dr Davide Contu and Dr Aseel Takshe from the Canadian University Dubai. It explores people's willingness to pay for emissions reduction policies and to adopt associated low-carbon lifestyles in GCC countries. It also investigates the effectiveness of different behavioural mechanisms used to enhance the acceptability of climate change policies. Read more about the project here.
Awarded by LSE’s Middle East Centre as part of their LSE Academic Collaboration with Arab Universities Programme.
Ganga is a Fellow of the Higher Education Academy.