A holistic approach is essential to curb unsustainable water demand and reduce unnecessary expenditure for water infrastructure. Water conservation and demand management policies are dependent on a range of factors including consumer behaviour, and sensitivity to water and broader environmental issues. Investigating public views and preferences is crucial to design policies and communication strategies that encourage pro-environmental actions. Despite water scarcity being one of the most pressing issues facing Kuwait – and indeed other Gulf Cooperation Countries – there is remarkably scant information on the topic.
This project aims to provide a robust assessment of attitudes, beliefs (including faith), and willingness to pay related to water conservation in Kuwait by employing a mix of qualitative and quantitative methods, including real time measurement of water consumption. It also aims - within this framework - to test the effectiveness of different behavioural interventions to encourage water conservation in the region, and to investigate the heterogeneity of preferences between different population groups. The results will inform major policy actors, primarily the Ministry of Energy and Water, in time to contribute towards Kuwait Vision 2035, and its Sustainable Living Environment plan.
Susana is Professor of Environmental Economics in the Department of Geography and Environment at LSE.
Ganga is an Assistant Professor in the Department of Psychological and Behavioural Science at LSE
Davide is a researcher on the project.
Patricia is a research on the project.