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Yingxin Du

MRes/PhD candidate in Organisational Behaviour
About

About

Yingxin is an MRes/PhD candidate in the Department of Management at the LSE.

Yingxin’s research focuses on organisational change. One stream of her work explores how social media platforms and migration affect economic activities in developing economies, particularly between China and Africa. A second stream studies the intergenerational dynamics in family firm succession, with a focus on traditional manufacturing SMEs in China. Her research has been published in Strategic Entrepreneurship Journal.

Before doctoral studies, Yingxin worked in both the private and public sectors in China. At Mars Inc., she was a business manager in charge of digital transformation, market research, and e-commerce. She also served as an external policy analyst for a local government, advising on investment attraction and industrial policy. As part of her ongoing fieldwork, she has worked at a garment factory in Foshan, China, overseeing international trade with African markets, social media sales and marketing, and digitalisation projects.

Yingxin holds master's degrees from the LSE and HKUST, and a bachelor’s degree from Sun Yat-sen University. She has received several academic awards, including the LSE PhD Studentship, the China Scholarship Council (CSC) scholarship for her LSE master's studies, the Dean's Award at HKUST, and, as an undergraduate, National Scholarships and the UNIQLO Scholarship.

Expertise: Organisational change, platform, migration, succession, emerging markets