Anahita  Masters

Anahita Masters

PhD Researcher

Department of Media and Communications

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Languages
English, Hindi
Key Expertise
Parenting practices and media, Children and media, Collective memory

About me

Project Title 

Constructing collective memory in an era of short-form videos and children’s political socialisation

Research Topic 

Anahita’s research explores how audience discourse on short-form videosphere is a fertile ground for constructions and re-constructions of histories and how this phenomenon is enmeshed with seemingly mundane parenting practices and narratives around media use and children’s political socialisation across communities and social classes in India and the UK diaspora.

Biography

Anahita holds an MSc in Media and Communications from the London School of Economics and Political Science (LSE). Prior to joining the department of Media and Communications as a master’s candidate, Anahita worked for over a decade in corporate communications across India and the Middle East. Her Masters’ thesis deployed a feminist analysis using intersectionality as an analytical framework to examine how discourses of the body, and especially of women’s bodies, are central to power and how social media audience discourse of Bollywood celebrity mothers offers ideologically coded constructions of ‘ideal femininity’ and motherhood.

Anahita also holds an MBA and a Bachelor's degree in Management.

Anahita is currently studying at LSE on an LSE PhD Studentship.

 

Expertise Details

Parenting practices and media; children and media; collective memory; hate speech and disinformation; children's political socialisation