Market and mission: building the commercial capacity of social enterprises and community business
Does an incentive to earn dilute the mission of social enterprises and community businesses? How do social enterprises balance traditional grants with earned income activity?
On 12th March 2026, the School for Social Entrepreneurs (SSE) and the Marshall Institute at the London School of Economics (LSE) will publicly launch findings from LSE’s study of SSE’s incentive-based grant model, Match Trading.
The LSE research emerged from questions on how hybrid organisations balance their purpose with commercial activities. Curious about the effective of enterprise-led grants, the research team examined their influence on organisational sustainability, leadership behaviour, mission alignment and perceived agency over time. The study provides insight on how organisations effectively use enterprise-activities to support their social mission, strengthening management systems and professionalising processes.
The event will present the research findings and situate them within wider conversations about social and community enterprises and hybridity, market limitations and the role of funders and policymakers in supporting enterprise-led solutions. It is designed to inform future funding practice and policy thinking, and to build shared understanding across funders, policymakers, practitioners and researchers.
About Match Trading
Match Trading matches growth in earned income pound-for-pound with grant funding, supporting social enterprises to build trading capability while reducing long-term reliance on grants. Since 2016, the model has supported over 1,200 organisations and distributed more than £8m into communities across the UK.
Meet our speakers and chair
Kieron Boyle is Chief Executive of 100x, a world-leading initiative creating the next generation of ‘social unicorns’ — ventures positively impacting a billion lives. He is also Professor in Practice and Director at the LSE’s Marshall Institute, leading a global platform to shape the future of the impact economy. As Chair of the UK’s Impact Investing Institute, he helps set national strategy on impact capital, aiming to unlock £1 trillion for investments that improve people’s lives. Previously, Kieron was CEO of Guy’s & St Thomas’ Foundation, where he transformed its £1 billion endowment into a leading force for change in urban health. In government, he was the architect of the UK’s first impact investment strategy and helped create Better Society Capital, the Government Outcomes Lab, the B Corp movement in the UK, and other global impact initiatives. He has held senior roles at No.10 Downing Street, the Cabinet Office, and the Foreign Office, following an early career at the Boston Consulting Group. He co-leads the UK’s taskforce on impact capital, was the first recipient of an OBE for services to the impact economy and chairs a $7 trillion investor alliance on health.
Alastair Wilson is the CEO of the School for Social Entrepreneurs, which supports more than 1,000 leaders of social change a year through its global network of 11 schools. He is also the co-founder and director of a Tonic Housing CIC, which has developed a fresh approach to LGBT elder living. He is a trustee at Crisis and the Board Chair for Foyer Foundation.
Jonathan Roberts is Teaching Director and Professor at the Marshall Institute. He leads the development of teaching activities at the Institute, where he has designed and developed the ground-breaking executive MSc programme in Social Business and Entrepreneurship (from 2018) and a Marshall Institute specialism within LSE’s Master of Public Administration programme, the MPA in Social Impact. He has received multiple teaching awards from LSE.
Kerryn Krige is a Senior Lecturer in Practice at the Marshall Institute, specialising in social entrepreneurship and the social and solidarity economy. She teaches on the Executive MSc Social Business and Entrepreneurship and the MSc Social Innovation and Entrepreneurship at LSE, and is course convenor for the online certificate and one-week executive courses, in social enterprise. She brings extensive experience from across the social entrepreneurship and non‑profit sectors, bridging theoretical and practice perspectives. Kerryn led the development of the social and solidarity economy policy for the South African government and the African Union, co‑founded the African Network of Social Entrepreneurship Scholars, and previously headed the Network of Social Entrepreneurs at GIBS, University of Pretoria. Her research examines social entrepreneurship in diverse contexts, including two national mapping studies in South Africa and a six‑country study for the ILO. Current projects include a collaboration on social enterprise in Benin, and the development of new case studies using the Charles Booth archives as well as ventures supported by the 100X Impact Accelerator. She has served as an independent trustee on CSI, impact‑finance, and social enterprise boards, and currently sits on the board of research network EMES (https://emes.net/).
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