Ziqi Zhong

Ziqi Zhong

MRes/PhD candidate in Marketing

Department of Management

Room No
MAR 5.45
Cantonese, English, Mandarin
Key Expertise
Quantitative Marketing, Behavioural and Experimental Economics

About me

Ziqi Zhong is an MRes/PhD Candidate in Marketing, fully funded by LSE and the Lee Family PhD Scholarship. His research interest lies in Digital Marketing, Marketing for Good, Sustainability and Marketing-finance Interface. He uses different approaches, including behavioural and experimental economics, causal inference and machine learning. 

Ziqi holds an MA in International Business from Kyung Hee University, Korea, and was awarded the Global Leadership Scholarship (first-class). He received his BEng in Cyber Security from the Guangdong University of Foreign Studies, China, and was selected as the "The 10 Person of the Year 2016". Ziqi is also a certified Professional in Business Analysis (PMI-PBA) and Project Management (PMP). 

Before joining LSE, Ziqi led and participated in research projects on consumer HCI, risk modelling and marketing-finance interface. His work has been published in journals such as Frontiers in Psychology (JCR: Q1, IF:4.2) and Journal of Organizational and End User Computing (JCR: Q1, IF:7.4). He also worked as a marketing research analyst for a leading IT enterprise, a senior business executive for an international trading company, and a vocal teacher. 

Apart from work and research, Ziqi won several honours as an amateur singer and choir member, including the Gold Prize at the National University Art Exhibition. He is also a Kendo practitioner.

Expertise Details

Digital Marketing; Marketing for Good; Behavioural and Experimental Economics; Causal Inference; Applied AI; Sustainability