Ziqi's research interest lies in digital marketing, mainly focusing on consumer interaction and also aiming to shed light on sustainability. Methodologically, he utilises different approaches, including empirical modelling, machine learning and behavioural experiment.
Ziqi holds an MA in International Business from the Kyung Hee University, Korea, and was awarded the Global Leadership Scholarship (first-class). He received his BEng in Network Engineering (Cyber Security) from the Guangdong University of Foreign Studies (GDUFS), China, and was selected as the "The 10 Person of the Year 2016".
Prior to LSE, Ziqi's experience included: working as a Game Market Analyst in a leading internet technology enterprise, an Operations Manager in a start-up company, and a Vocal Teacher; leading or participating in research projects in Precision Marketing, Consumer's Human-Computer Interaction (HCI), E-commerce and Risk Modelling, publishing his research on several peer-reviewed journals including the Frontiers in Psychology; Joining a choir and won several honours including the gold prize of the National College Students Art Performance.