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Alum of the Month - February 2024

Shevangee Gupta

When I reflect back on my career journey so far this quote comes to mind - “You can't connect the dots looking forward; you can only connect them looking backwards”.

SG_Profile_1

 

  • Programme studied: MSc Management & Strategy
  • Year of Graduation: 2015
  • LinkedIn profile

Navigating the convergence of data, analytics, and business strategy, Shevangee transitioned from contributing to significant anti-money laundering projects at KPMG to playing a key role in leading data-driven transformations within TikTok's Global Content Strategy Team. 

Current job title and description of what this role entails:  

I currently work as a Data Scientist for TikTok in the Global Content Strategy Team. My role involves conducting a predictive and retrospective analysis of user behaviour, providing insights, and actionable recommendations through data-driven analysis. I collaborate cross-functionally with both global and regional content and creator partnership teams. Additionally, I develop standardised, data-driven frameworks to inform strategic decision-making, ensuring alignment between operational teams and overarching business objectives. 

Tell us about your career journey since graduating from LSE?  

Since graduating from LSE, my career journey has been a dynamic exploration of the intersection between data, analytics, and business strategy. After a brief stint at KPMG India, where I contributed to a pivotal public sector project on national skill development, I pursued an MSc in Data Science and Analytics at Royal Holloway.  

Following this I started work at a financial think tank in London, specialising in research modelling, before joining KPMG UK's Financial Crime practice as a Data Analyst. During my three years there, I worked on diverse anti-money laundering projects with global banks, blending technical expertise with consulting insights. 

After this I decided to pivot and joined TikTok's Content Operations team as a data scientist. Initially collaborating with the EU-based regional content and creator management teams, I monitored and measured the impact of their initiatives on the ecosystem and suggested data-driven strategy by translating data into actionable insights. Last year, I transitioned to TikTok’s Global Content Strategy team, contributing to cross-functional projects with colleagues worldwide to help transform input from senior leadership into standardised frameworks to help set KPIs, diagnostic tools and strategy for regional and local content operations team across the globe.  

When I reflect back on my career journey so far this quote comes to mind - “You can't connect the dots looking forward; you can only connect them looking backwards”.  

How has the programme you studied helped your career since you graduated? 

The Management & Strategy programme honed my analytical and critical skills, providing a solid foundation for addressing strategic challenges in the dynamic global business landscape. 

The critical understanding of the socio-economic environment gained from my studies at LSE has been particularly relevant in my current role. Working on predictive and retrospective analysis of user behaviour, I draw upon the broader perspective instilled by the programme to inform strategic decision-making. The combination of analytical rigour and real-world case studies from the programme has allowed me to develop standardised, data-driven frameworks that ensure alignment between operational teams and overarching business objectives. 

What’s the best piece of career advice you’ve received? 

The best career advice I've gotten is that ‘no one cares about your career more than you do’. This perspective has been a guiding principle for me, emphasising the importance of taking ownership of my professional journey. It encourages proactivity, self-advocacy, and continuous learning, as I recognise that my development is ultimately in my hands. This advice has empowered me to be accountable for my career development and stay resilient in my professional journey. 

What’s the greatest challenge you’ve had to overcome? 

Adapting to change and proactively stepping out of my comfort zone has been an ongoing challenge for me, rather than facing a singular 'greatest' challenge. In my current role, the organisational landscape and priorities continually evolve to align with changing business goals and market dynamics, a characteristic common in companies experiencing high growth.

Cultivating a perpetual "day 1" mindset has become crucial for me. It involves a willingness to adapt swiftly, identify opportunities amid uncertainties, assess sunk costs objectively, and foster innovation in exploring diverse approaches. This mindset has not only enabled me to navigate the complexities of a dynamic work environment but has also contributed significantly to my success in a constantly changing professional landscape.

What are your hopes for the future? 

Looking ahead, I genuinely look forward to a future where the widespread use of machine learning and AI tools not only boosts productivity but also frees us to tackle deeper questions and enable their solutions. I'm passionate about seeing growth anchored in sustainability—where economic prosperity aligns seamlessly with environmental and social responsibility. Personally, I'm committed to actively contributing to a future marked by inclusivity, innovation, and sustainability, making a positive impact on our community. 

Share with us your fondest memory of the Department of Management. 

Reflecting on my time at LSE with the Department of Management, one common thread binds my fondest memories— the invaluable connections forged with fellow classmates and professors hailing from diverse corners of the globe. These interactions not only enriched my academic experience but also led to the creation of lifelong friendships that have been a cherished part of my journey. 

If you would like to be our Alum of the Month or if you would like to nominate a Department of Management alumni, please email dom.alumni@lse.ac.uk.