Changing the Story on Disability?
We hear from those who are striving to shift narratives around disability through public awareness campaigns globally and will explore whether and how an empirical approach to ‘framing’ could effectively move public perceptions and behaviours.
We hear from those who are striving to shift narratives around disability through public awareness campaigns globally and will explore whether and how an empirical approach to ‘framing’ could effectively move public perceptions and behaviours.
Tuesday 19 October 2021 | 1 hour 26 minutes 29 seconds
Thirty years after the world’s first disability discrimination law (the Americans with Disabilities Act 1990), and fourteen years after the UN adopted the Convention on the Rights of Persons with Disabilities, debate remains fierce on how to influence public attitudes and behaviours towards disabled people: how to erode and replace discriminatory stereotypes. Disability rights advocates argue that charities (perhaps inadvertently) reinforce negative imagery in their promotion and fundraising. Yet arguably defining disability as a core equality issue has not, as yet, lit up public consciousness and action.