Shaping Tastes: attitude campaigns and persuasion as tools of public policy

Current debates on “nudges” reflect the decline of traditional tools of policy implementation. This talk explores policy tools – ranging from paternalist manipulation to moral suasion and participatory schemes – that aim at shaping social behaviour.

Claus Offe is a professor of theories of the state at Hertie School of Governance, Berlin.

Ken Shadlen is a professor in development studies in the Department of International Development at LSE.

Credits: Tom Sturdy (Audio Post-Production), LSE AV Services (Audio Recording).