Alumni groups are required to plan their activity annually and share this plan with the Alumni Engagement Team, and all formal alumni group communications should be sent via the School’s alumni CRM/database to ensure LSE has a complete picture of alumni engagement and interaction with our programmes and communications.
LSE has responsibility for managing and maintaining all alumni data, and for ensuring compliance with relevant data protection law. As such, Alumni groups and committees are not permitted to create and maintain their own alumni databases and mailing lists.
So that groups can communicate easily with alumni through our central system, we have created a short form for groups to submit details of events and other activities:
Alumni Group Event and Communication Requests
Once requests are received, the Alumni Engagement team aims to respond and send your requested communication within 3 working days.
LSE and Alumni Website
In support of our alumni groups, the School will promote groups, their events and activities across all digital channels including official websites. Please make sure that you keep the Alumni Engagement team up to date with all of your plans and activities so that we can ensure that are promoting accurate information about your group.
Independent Group Websites
Some alumni groups decide to maintain a presence on an independent external website. LSE PAGE can take no responsibility for independently hosted alumni group websites and we do not monitor or approve these sites. The School will only intervene in exceptional circumstances, such as if the content could be perceived as damaging to the reputation of the School. Therefore, we would ask that you include, in a prominent part of your site, a statement such as:
‘The <Group name> is an autonomous group for alumni of the London School of Economics and Political Science and operates independently of the School. Responsibility for this website, and any and all activities associated with it, are the full responsibility of the group and its organising committee. This website is not maintained, monitored, or in any way under the control of the London School of Economics and Political Science.’
Social Media channels
You may wish to consider promoting your alumni group on social media sites, such as Facebook, Twitter and LinkedIn. Facebook provides facilities for promoting news and events, as well as message board facilities for members to socially connect with each other. LinkedIn has a more professional focus and therefore may be more appropriate for interest groups or regional groups that organise a lot of career-related events.
It’s worth noting that people are less likely to join a group platform that is not very well populated, so make sure that you have some content available, such as information on forthcoming events and photos, as soon as it is launched.
The School requests that you include the following disclaimer on your social media pages to make it clear that is it not maintained or monitored by LSE:
‘The <Group name> takes full responsibility for this page/ group, which is not operated by, under the authority of, or in association with, The London School of Economics and Political Science.’
If you are planning on creating social media accounts for your group, please get in touch with the Alumni Engagement team who will be able to provide further guidance.
LSE's social media guidance.
Messaging Apps – Whatsapp, Telegram, WeChat
We understand that some groups wish to use local messaging apps such as Whatsapp, Telegram and WeChat. Please note that we consider these groups private activity and the Alumni Engagement team cannot share alumni contact information direct with groups or promote these to encourage alumni to join. Please also note that LSE staff are not expected to join these groups.
Please note that the standards and obligations set out in the Alumni Association Constitution, Byelaws and LSE Ethics Code apply at all times.
By way of further guidance for online conduct:
- All posts on LSE branded forums, including social media channels, should be free of disability, age, race, gender, religion or sexual discrimination
- Alumni should represent themselves accurately and not falsify information, including job or degree status.
- LSE is a registered charity and therefore promotion of other charities via the official School channels is strongly discouraged, unless in exceptional circumstances agreed by the Alumni Engagement team
- Use of LSE channels by alumni for unsolicited advertising or funding requests is not permitted.
- The Alumni Engagement Team reserves the right to request the removal or deletion any posts or online content on LSE branded channels that are considered to breech the any of the above principals or the standards and obligations in the Alumni Association Constitution, Byelaws and LSE Ethics Code.