Year of Graduation: 2012
Degree: MSc Statistics
Job title: Business Analyst
Tell us about what you do
I worked as a Business Analyst at Google for the last few years but I left in 2019 to focus on my next project. I love art history so my aim is to become a researcher in the field and apply statistics to the study of artworks. I am working towards that goal by starting an art history course at Oxford.
Where have you worked previously?
I have worked in a number of marketing analytics roles since graduating from LSE. I find the application of statistics to marketing fascinating. As an analyst, my aim is to bring life to raw data, build a story to understand which products customers are most likely to buy, what their shopping patterns are, and which segments of the population we should target for our marketing campaigns. It is a mix of social science, decision science and statistics!
How did you get into the field you currently work in?
As a teenager, I would read the national surveys produced by the government to better understand the population - I suppose I was then trying to figure out the world for myself! Only later did I discover that these reports were most and foremost “just” statistics. I then decided to do a degree in statistics. I wasn’t even really good at maths - but this is where perseverance came in handy!
What made you choose LSE Statistics?
After my bachelor degree, I worked in Ireland as a Risk Analyst for a few years. I soon felt I needed to study a little bit more to hone my statistical skills. A masters also gives you better recognition in the analytical field and I knew LSE, a world-class university, would give me the best experience in terms of teaching and environment.
What are some of your key memories from your time spent at LSE?
I loved writing my thesis. Exams were over, we had 2 months to write it over the summer. I have really fond memories of the summer days, where a few of us would meet at the library, study together and wrap up early so we could enjoy a few drinks at the nearby pub.
What would you tell someone thinking of studying at the Department of Statistics?
Studying stats at LSE not only gives you the strong statistical background you need to get a fantastic job, it also gives you the opportunity to be part of a dynamic and exciting School - assist at conferences and events, make friends from all over the world and learn from incredible teachers.
I loved the fact that you can pick and choose the modules from the programme, so there is something for everybody, from someone looking for highly-technical statistic theory to someone, (like me), who is interested in the real-life applications of statistics.
What is the greatest challenge you've had to overcome?Going back to school after a few years working in a company was not easy. I needed some help with calculus at the beginning and I was not used to preparing for exams anymore, - but this taught me that it is ok to ask for help, from fellow students and teachers.
What's the best piece of advice you ever received?
Keep it simple! We often tend to overcomplicate things. Thinking too much, complicated dissertation topics, wordy presentations, complex modelling. But in my opinion, even complicated statistical concepts can be explained in very simple terms, business problems can be solved with simple models... and stakeholders will love you for it!
If you could do it all over again, what would you do differently?
Nothing! I found the course challenging and the technical skills learnt during my year at LSE are now extremely useful in my work. The course helped me gain the confidence I needed. And I met incredible people while studying there, both within the Department and wider School.