Juliet Hodges is a PhD student at the London School of Economics. Her research focuses on how healthcare professionals respond to incentives and the impact this has on patient outcomes. By testing a range of reimbursement schemes informed by behavioural economics, she hopes to find strategies that ensure clinicians’ interests are aligned with that of their patients.
Before coming to the LSE, Juliet worked applying behavioural science in industry. She started her career in advertising, using behavioural science to improve everything from menu design and supermarket layout to call centre scripts and TV voiceovers. She currently works in healthcare, where she designs interventions to help people be healthier and happier. This can be by giving people strategies to put their good intentions (like eating better or exercising more) into action, or designing treatment pathways that help people make better decisions.
She holds a bachelor’s degree in Psychology from the University of York and a master’s in Behavioural and Economic Science from the University of Warwick. She also writes extensively on behavioural science and health, with regular guest blogs for the British Psychological Society’s Research Digest and features in the Sun, GQ and Cosmopolitan.