I am a behavioural economist and proud Mancunian. My primary research focus is in nudge theory and personalised behavioural economics. I am interested in the intersection of technology, data and behavioural science, and their public policy implications.
I hold a master’s degree in Economics and Financial Analysis and a bachelor’s degree in Accounting and Finance, both from Manchester Metropolitan University. While completing my PhD in behavioural economics at MMU, I worked as a research consultant specialising in behavioural science as part of the Future Economies Research Centre, offering advice and expertise to clients in the public and private sector.
My work on personalised nudging has been published in Behavioural Public Policy, and my work on the policy challenges of the digital economy has been promoted by the UK Data Service.
- The Mike Morrison Memorial Prize for Outstanding Research (2019)