Nation Branding and Nation Competitiveness: implications for Greece

Hosted by the Hellenic Observatory

CaƱada Blanch Room COW 1.11 Cowdray House, LSE


Professor George J. Avlonitis

Professor George J. Avlonitis


Dr Spyros Economides

Dr Spyros Economides

It is true that nations compete against each other for resources and alliances that could establish and enhance their competitive advantage and, as such, many concepts and practices of the business world are consciously applied to a national level. Among these concepts, one can find the term "branding", which refers to the management of the total experience customers have with a product or service through its points of differentiation from direct and indirect competitors. At a national level, this concept has evolved to become "nation branding" and attempts to embrace all aspects of a country that shape its reputation and image abroad, by communicating attributes that distinguish national identities from each other and affect perceptions of international audiences towards a country. The seminar will explore the linkage between nation branding and nation competitiveness and the implications for Greece.

Professor George J. Avlonitis is Professor of Marketing, Athens University of Economics and Business (AUEB) and Visiting Professor, University of Strathclyde, Scotland. He has served as Deputy Chairman of the Academic Council of AUEB (2012-2016), President of the European Marketing Academy (EMAC) for the biennium 2008-2010 and as Vice President from 1990 to 1993 and Chairman of the Global Sales Science Institute (GSSI) from 2010 to 2012.

Dr Spyros Economides is Hellenic Observatory Director and Associate Professor of International Relations and European Politics at the LSE.

Twitter Hashtag: #LSEGreece


A podcast for this event can be downloades from Nation Branding and Nation Competitiveness: implications for Greece


A PDF copy of the slides presented during the seminar is available here



If you are planning to attend this event and would like details on how to get here and what time to arrive, as well as on accessibility and special requirements, please refer to LSE Events FAQ. LSE aims to ensure that people have equal access to these public events, but please contact the event’s organiser as far as possible in advance if you have any access requirements, so that arrangements, where possible, can be made. If the event is ticketed, please ensure you get in touch in advance of the ticket release date. Access Guides to all our venues can be viewed online.

Twitter and Facebook

You can get immediate notification on the availability of an event podcast by following LSE public lectures and events on Twitter, which will also inform you about the posting of transcripts and videos, the announcement of new events and other important event updates. Event updates and other information about what's happening at LSE can be found on LSE's Facebook page.


WIFI Access

LSE has now introduced wireless for guests and visitors in association with 'The Cloud', also in use at many other locations across the UK. If you are on campus visiting for the day or attending a conference or event, you can connect your device to wireless. See more information and create an account at Join the Cloud.
Visitors from other participating institutions are encouraged to use eduroam. If you are having trouble connecting to eduroam, please contact your home institution for assistance.
The Cloud is only intended for guest and visitor access to wifi. Existing LSE staff and students are encouraged to use eduroam instead.


From time to time there are changes to event details so we strongly recommend that if you plan to attend this event you check back on this listing on the day of the event.

Whilst we are hosting this listing, LSE Events does not take responsibility for the running and administration of this event. While we take responsible measures to ensure that accurate information is given here (for instance by checking that the room has been booked) this event is ultimately the responsibility of the organisation presenting the event.