Lennard Metson

Thesis: 'Relational campaigning: the role of campaigns in shaping social influence'

My PhD thesis examines the development and implications of relational campaigning: a set of network-based strategies where campaigns attempt to utilise their supporters’ social connections to reach voters. Beyond my PhD research, I am interested in persuasion and mobilisation more broadly, as well as how developments in political technology and data science have changed campaigning. I study these topics using experiments, surveys and computational methods.

• Election campaigns
• Social networks
• Data-driven campaigning

• GV249: Research Design in Political Science