About
Zoë Glatt is a digital ethnographer whose identity as a scholar is characterised empirically by an enduring passion for social media and influencer cultures and disciplinarily by feminist media and cultural studies, platform and digital labour studies, critical media industry studies, and social anthropology. She received her PhD in Media and Communications from the LSE in 2023—based on a 5-year ethnography of London’s social media creator economy—after which she was a Postdoctoral Researcher in Sociotechnical Systems at Microsoft Research in Boston, USA. She is currently writing a monograph, Demonetised: Life and Labour in the London Creator Economy, as well as conducting new research into the impacts of generative AI on social media industries and cultures. Zoë is an Associate Fellow of AdvanceHE. Prior to teaching on LSE100, she was an Associate Lecturer at Goldsmiths University and has given guest lectures on social media industries and digital ethnographic methods at several universities internationally, including Cambridge, Cornell, MIT and the University of Amsterdam.
In addition to her teaching and research activities, Zoë is the Co-Founder/Director of the Digital Ethnography Collective, an interdisciplinary group exploring the intersections of digital culture and ethnographic methods, and the Content Creator Scholars Network (CCSN), an international community hub dedicated to supporting humanistic and critical qualitative studies of digital creators and emerging platform economies.
Awards:
Shortlisted for ESRC Celebrating Impact Prize in the ‘Outstanding Early Career Researcher’ category (2020)
LSE Research Infrastructure and Investment Fund (2019)
Associate Fellow of AdvanceHE (2019)
ESRC Doctoral Training Partnership Award, LSE Media and Communications (2017-2021)
The Stationers’ Company Postgraduate Award, Goldsmiths University (2015)
Research
Publications:
Tran, C., Rauchberg, J. and Glatt, Z. (2026). The Slop Manifesto: Gatewords for Feminist Creator Studies at the Threshold of AI Hype. Imaginations, Special Issue on ‘(Re)Imagining AI Interventions’.
Glatt, Z. (2024). The intimacy triple bind: Structural inequalities and relational labour in the influencer industry. European Journal of Cultural Studies, Special Issue on ‘Freelance Feminism’.
Glatt, Z. (2022). “We’re all told not to put our eggs in one basket”: Uncertainty, precarity and cross-platform labor in the online video influencer industry. International Journal of Communication, 16(2022), 3853–3871.
Banet-Weiser, S. and Glatt, Z. (2023). "Stop Treating BLM like Coachella": The Branding of Intersectionality in Nash, J and Pinto, S. (eds.) The Routledge Companion to Intersectionalities. New York, USA: Routledge, pp. 499-511.
Glatt, Z. (2022). Precarity, discrimination and (in)visibility: An ethnography of “The Algorithm” in the influencer industry in Costa, E., Lange, P., Haynes, N. and Sinanan, J. (eds.) The Routledge Companion to Media Anthropology. New York, USA: Routledge, pp. 546-559.
Glatt, Z. and Banet-Weiser, S. (2021). Productive ambivalence, economies of visibility and the political potential of feminist YouTubers in Cunningham, S. and Craig, D. (eds.) Creator Culture: Studying the Social Media Entertainment Industry. New York, USA: NYU Press, pp. 39-57.
Teaching
Engagement and impact
Talks and conferences
Association of Internet Researchers annual conference (2018, 2019, 2020, 2021, 2022, 2023, 2024, 2025)
International Communication Association (2023, 2024, 2025)
University of Amsterdam Global Digital Cultures conference (2022, 2024)
King’s Media Industries conference (2024)
Invited speaker: Goldsmiths University Departmental Seminar Series (2025); MIT Symposium on ‘Platforms, Algorithms & Social Justice’ (2025); Harvard Berkman Klein Center for Internet and Society ‘Rebooting Social Media’ speaker series (2023)