Ana Suárez Zamudio

MSc Social and Cultural Psychology

Meet Ana Suárez Zamudio, a 2009 graduate of the MSc Social and Cultural Psychology and recipient of the Graduate Merit Award and Hilde Himmelweit Scholarship.

I have been fortunate to apply all the knowledge gained at LSE through quantitative and qualitative research methods, participatory exercise design, and corporate communication strategies.

Tell us about your career journey since graduating, and the impact of your LSE education.

Since graduation, I have applied everything I learned during my master's degree through ZEa Consultoría Social, a company I founded in 2014 with the mission of bridging the gap between businesses, governments, and their communities. From this vantage point, I have designed and adapted methodologies to the Mexican context for social impact assessments of infrastructure projects, particularly in the energy and mining sectors. I have also developed a human rights impact assessment methodology for various business sectors and lead dialogue processes, social management, and multi-stakeholder engagement initiatives.

I have been fortunate to apply all the knowledge gained at LSE through quantitative and qualitative research methods, participatory exercise design, and corporate communication strategies. The cultural psychology knowledge I acquired has been particularly valuable in adapting and redesigning methods and guidelines originally developed in Europe or the United States, ensuring they address Mexico's unique characteristics as a country with diverse cultural, social, and economic conditions.

My LSE education provided me with the theoretical foundation and practical tools that have been instrumental in establishing a successful social consulting practice that serves both private sector clients and government agencies in one of Latin America's most complex social and political environments.

If you're a PBS alum and would like to share your experience, please get in touch at  pbs.alumni@lse.ac.uk.