The Design of Social Messaging
Nobel laureate Abhijit Banerjee gives this lecture to celebrate the legacy and work of Professor Sir Arthur Lewis.
Nobel laureate Abhijit Banerjee gives this lecture to celebrate the legacy and work of Professor Sir Arthur Lewis.
Tuesday 10 May 2022 | 1 hour 27 minutes 38 seconds
The recent pandemic has highlighted the importance of communicating reliable information to very large populations who are all exposed to multiple other sources of information and misinformation. The talk reviews what is known about the proper design of communication strategies—who to inform, how much information, through what means.