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Marketing

Faculty Research Group.

We focus on pursuing fundamental research questions that have a bearing on critical marketing issues.
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The Marketing Faculty Research Group produces high quality and high impact research that is published in the premier academic journals in marketing, management, and psychology (e.g. Journal of Marketing ResearchMarketing ScienceJournal of Consumer Research, and Psychological Science). The faculty group's research is also internationally recognised for its potential to impact practice in the field (e.g. Marketing Science Institute's Young Scholar Award, Google-WPP Marketing Research Award, AMA-SIG Awards, AMA-SRT Forum Award, and Society for Judgment and Decision Making Awards). 

Members in this area have diverse academic backgrounds (physics, economics, psychology, marketing, and management), interdisciplinary research interests, and a variety of methodological approaches (econometrics, lab experiments, field experiments, and surveys). Accordingly, the research strategy of the faculty is to focus on pursuing fundamental research questions that have a bearing on critical marketing issues like consumer decision making, managing new products and innovations, pricing strategy, advertising, and channels of distribution.

Research initiatives

In keeping with LSE’s tradition of social engagement, faculty in the marketing area actively research questions with a significant public policy component. Faculty recently led two large scale projects, with award monies totalling €550,000, that were conducted for the EC (European Commission) on the use of graphic warnings on cigarette packages and the impact of different labeling formats on usage of eco-friendly, hybrid cars. Faculty are currently engaged in conducting field interventions with micro-entrepreneurs in Egypt, Ghana, and India, with a view to understanding the constraints that prevent the vast majority of such entrepreneurs from scaling up. This work has received funding from reputed agencies such as USAID (United States Agency for International Development), PEDL (Private Enterprise Development in Low Income Countries, which is a CEPR/DFID initiative), and IPA (Innovations for Poverty Action, at Yale University).