The scholarship was originally established by the Global Communications Development Network (GCDN) in 2018 in memory of its founder, Robert Peterson, a distinguished public relations professional.
Robert Peterson Foundation
The Robert Peterson Foundation was established in 2024 in Switzerland to take over the work started by GCDN. The Foundation aims to support the intellectual and ethical development of tomorrow's corporate communications and/or corporate affairs leaders.
It does this by providing scholarships in the field of corporate communications and corporate affairs, as well as other support to students through the GCDN professional network of leaders in global companies, international organisations, business schools, and sports federations.
About Robert Peterson
Robert Peterson was born on 27 April 1931 in Mount Horeb, Wisconsin, USA. Bob attended Lawrence College in Appleton, Wisconsin, graduating with a major in political science. He served in the US Army and was based in Japan for three years.
His distinguished career included European public relations leadership roles at 3M Company, Fodor Travel Guides and Intercontinental Hotels. In 1968 he was hired by 3M as European Communications Director.
Bob started the first public relations roundtable during his time with 3M in the 1970s. He developed and coordinated a series of roundtables and forums for public relations and corporate communications professionals in Europe and North America.
The network established by Bob, now operated by GCDN, comprises some 200 of the most senior communications and corporate affairs leaders from the world's top global companies, major international organisations and foundations, the major business schools, and international sporting federations.
To be eligible for consideration for this award you must meet the following criteria:
- Offer holder for the full-time MSc in Global Media and Communications double degree programme between LSE and the University of Southern California.
- This scholarship is avalialble for Year 1 at LSE only.
- The scholarship is aimed at students who demonstrate determination to pursue a career as a leader in corporate communications and/or corporate affairs in a global or market-leading corporation, international organisation or NGO. In addition, students should show a commitment to completing the first and second year of the double MSc degree in Global Media and Communications (LSE-USC), and document financial need.
One award is available.
The value of this scholarship is:
- Tuition fees in full for the LSE year of the programme