About
PhD topic: Transformative Behavioural Change
PhD supervisors: Dr Dario Krpan and Professor Martin Bauer
Sarah is a PhD researcher in the Department of Psychological and Behavioural Science at LSE. Her research focuses on transformative behavioural change: significant or difficult-to-achieve changes in actions that fundamentally alter an individual’s way of living. Sarah's work aims to develop a clearer conceptual and empirical understanding of transformative behavioural change by investigating what it is, who experiences it, and the factors that enable it. More broadly, she is interested in the outer limits of human adaptability and what allows people to make changes that endure.
Prior to her PhD, Sarah worked for a London-based consultancy specialising in evidence-based marketing and communications informed by behavioural science. Her work included designing and conducting research on consumer behaviour, applying behavioural science to real-world strategy, and delivering workshops on brand growth and effective communication to marketing teams at leading global organisations. Earlier in her career, she worked in marketing and brand strategy roles across several start-ups in Scandinavia.
Sarah holds an MSc in Industrial/Organisational and Business Psychology with Distinction from UCL, and a BSc in Business and Economics (marketing) from Lund University.