About
Rupert Gill is a Visiting Senior Fellow at the London School of Economics and Political Science. His work focuses on applied behavioural science and how public policy and digital systems shape behaviour, incentives and social relationships.
Alongside his visiting role at LSE, Rupert works as an independent advisor to governments, international organisations, think tanks and consultancies on policy, technology and human behaviour. He led the Behavioural Insights teams at HMRC (the largest in-house government team in the UK) and Ofcom, served as Private Secretary to the Secretary of State for Work and Pensions, and has advised in 10 Downing Street and the Treasury.
Rupert has worked on major policy initiatives, including social media regulation at Ofcom and the design and delivery of the Furlough Scheme and Eat Out to Help Out at HMRC. At Ofcom, he established the behavioural insights function to support evidence-based regulation of online platforms and digital services.
His recent work includes advisory roles with the World Bank on behavioural science in digital public services, and commissioned research with the American Institute for Boys and Men on how emerging technologies affect development, dependency and social connection. He has published in the Journal of Behavioral Public Policy and has written on behavioural science, regulation and decision-making in complex policy environments.
He holds a PhD in moral psychology from the University of Cambridge and a Masters in Political Theory from the LSE.