Nil Özçaglar-Toulouse is Professor of Marketing at the University of Lille and Visiting Professor at London School of Economics and Political Science, where she is a member of the Post-Growth Transformation Lab.

Nil has been vice-president in charge of International and European Affairs at the University of Lille (2022-2025). She also served as vice-president in charge of Research in charge of Law-Economics and Management and doctoral studies (2018-2022). She was vice-president in charge of Scientific edition and Open Science at the French Marketing Association (2022-2024). She has been a regular visiting professor at the University of Wuhan, China, at the University of Southern Denmark, at the University of Galatasaray and at the University of Ege, Turkey.

Her research topics focus on theoretical issues in transformative research and in consumer culture theory (eg, consumer resistance, ethical consumption, acculturation, identity projects); social marketing and public policy implications (eg, sufficiency economy, degrowth, fair trade, sustainable development). Nil's research has appeared in Organisation Studies, Recherche et Applications en Marketing, Revue Française de Gestion, Décisions Marketing, Marketing Theory, Consumption, Markets and Culture, Journal of Business Research, Journal of Business Ethics, Journal of Marketing Management, etc. She has been the editor of the Journal “Recherche et Applications en Marketing” (2014-2018).

She is currently serving on the Editorial Advisory Board of the journal Recherche et Applications en Marketing, and on the Editorial Review Board of Consumption Markets & Culture, Journal of Marketing Management, Qualitative Market Research, etc. She remains active in the French Marketing Association, the Association for Consumer Research, and the Consortium of Consumer Culture Theory.

As a marketing and consumer researcher, Nil uses qualitative methods from sociology and anthropology to understand consumers and other stakeholders in economic life. She is now developing her current research on emerging alternative initiatives (markets or organisations) to neoliberal markets, with a particular focus on post-growth-oriented value creation in the well-being economy and an organisational psychology perspective on sustainability and sufficiency.