Ravneet Bawa is a fourth year PhD candidate in the Marketing programme in the Department of Management. Her dissertation research is investigating the nature of consumer decision making in digital hyper choice environments i.e. choice contexts with abundant and “always-on” options. Examples of such platforms are commonplace – from online entertainment platforms like Netflix in our living rooms to online gaming, dating, learning and shopping on our mobile devices. This research provides a fresh perspective on what matters for consumer decision satisfaction and business success, as choice environments become dynamic and complex. A second area of research is intergenerational and intercultural differences for economic and financial decision making. She has active ongoing research that investigates how parental beliefs of children’s naivety influence children’s financial attitudes and behaviour. Other work investigates the prosumption inclination of digital native children - such as their aspirations to be YouTubers while consuming online content. In more research related to consumer attitudes, she investigates the language of mortgage advice e.g. how student debt advice differs from other types of consumer debt. Ravneet is nominated as a AMA Sheth Fellow for the Doctoral Colloquium in 2025. Methodologically, Ravneet uses a mixed method approach in her work. She is trained in and actively employs a variety of methods that include field studies, quantitative text analysis, experimental methods, large scale secondary data analysis and qualitative methods like interviews.

Ravneet has been involved in teaching and assisting for various Management courses - Consumer Behaviour, Marketing Management, International Marketing, Principles of Marketing and Digital Marketing Strategy. She has received excellent teaching evaluations and completed over 250 contact hours of teaching and teaching assistantship across Undergraduate, Masters and Executive Education programs. She joined the PhD program with 14 years of work experience, split evenly between software development and marketing leadership positions across marquee companies in India. She is able to effectively integrate her work experience into classroom teaching and bolster her research questions with an applied slant. 

Ravneet graduated on the Merit list with a Masters in Business Administration from the Indian School of Business with a dual specialisation in Marketing and, Leadership and Strategy.  She has a Bachelors in Technology with a specialisation in Electronics and Communication. She has also successfully completed, with Merit, her Masters in Research at LSE.