Youngjin Yoo is a Professor of Information Systems and Innovation in the Department of Management at the London School of Economics and Political Science. He is widely recognised as one of the leading intellectual voices on digital innovation.
Before joining LSE, he held the Elizabeth M. and William C. Treuhaft Professorship in Entrepreneurship and served as a Professor of Information Systems in the Department of Design & Innovation at Case Western Reserve University. He has been a visiting professor at LUISS Business School in Italy, ESSEC in France, Ludwig-Maximilians University in Germany, Hitotsubashi University in Japan, Aalto University in Finland, City University of Hong Kong, and the Korean Advanced Institute of Science and Technology. He was also a visiting research fellow at NASA.
He has published over 170 peer-reviewed scholarly articles, cited more than 31,000 times, with an H-index of 61. He has received over $10 million in research grants from various public and private sources, including the National Science Foundation, NASA, Knight Foundation, Walmart Foundation, Economic Development Administration, and Samsung Electronics. He is a senior editor of Information Systems Research. His work has appeared in leading academic journals such as MIS Quarterly, Information Systems Research, Organization Science, the Academy of Management Journal, Information & Organization, and the Communications of the ACM, among others.
Throughout his career, he has successfully led interdisciplinary initiatives, notably establishing the xLab at Case Western Reserve University and the Urban Apps & Maps Studios at Temple University. He served as an advisor to the Samsung Economic Research Institute (SERI) from 2013 to 2016, leading a research programme that examined Samsung’s design capability and evaluated its digital design strategy. From 2016 to 2018, he worked as an Innovation Architect at University Hospitals in Cleveland, overseeing digital transformation efforts at one of the largest teaching hospital systems in the country. Since 2018, he has collaborated closely with LG Academy, teaching digital strategy in various leadership development programmes. His online course, "Digital-First Strategy for LG Academy," which he developed, is now available on Udemy.
Additionally, he has worked with other prominent US companies, including Penske, Goodyear, Progressive Insurance, Key Bank, Sotera Health, and American Greetings. He co-founded Halo Harbor, a decentralised privacy-preserving data platform for AI-enabled digital service ecosystems.
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