About the company
The Liminal Space use art and design to create unique experiences that transform what people think,feel and do. They use a purpose-led innovative approach to help organisations translate complex topics into tangible forms for public engagement, whilst stimulating creativity for teams facing business challenges.
The Night Club programme is an award-winning initiative operated by The Liminal Space, which brings sleep experts into the workplace to help workers and employers create a better and healthier experience of working at night.
About the project:
Night Club has delivered in-person preventative healthcare workshops to thousands of shift workers across the UK, and has had greatest success in penetrating the Transport /Engineering / Manufacturing industries. It is understood that the large UK construction industry employs a significant proportion of shift / night shift workers, however the programme has had only limited success in selling into this market.
Challenges engaging this sector to date have been:
- Multiple contractors deploy their own teams in isolation from each other and do not work together on wellbeing initiatives.
- The construction industry appears to be more dispersed in terms of where their staff are, and are therefore seemingly harder to capture in one place where they can be booked onto Night Club sessions.
- The Night Club team does not have a good understanding of how the construction industry operates, or any over-arching bodies that might come together to act as a conduit for Night Club in order to get around the two points above.
Project objectives
- Conduct sector research and quantify the scale of the commercial opportunity that the construction industry represents to the Night Club programme.
- Create a Marketing & Business Plan, in line with industry insights and include recommendations on positioning, market segmentation, product focus as well as risk management.
Company Statement:
What do you think the students brought to the business? Were their ideas different from what you could have achieved if you have conducted this project in-house?
Right from our first briefing the students were asking probing and incisive questions about our work and range of product offers, which were helpful challenges. Their final project applied new modelling methods, and they undertook primary research we could not have resourced ourselves, and brought an international perspective to our work which was all thought-provoking.
How do you think the Business Projects have helped your business?
The projects helped us size up the opportunity in a new sector which we were interested in expanding to. They gave us a wide range of ideas and possible tactics around how we might adapt, market, and offer products to that market, and provided a fresh perspective and focused capacity for work, which is hard to manage alongside business as usual.
How will you use the outcomes in your business going forward?
The student project has been fed into our strategic review and growth plan which are very much live pieces of work for us. We will apply the methods used for market segmentation in other areas of work. We now have a repository of new ideas and thinking from the wider project to refer back to in our future business planning.
