Dr Kudrna is an Assistant Professor in the Institute of Applied Health Research at the University of Birmingham and has recently been supporting the Midlands Innovation Commission on Health Inequalities. Her work centres applying psychological and behavioural principles to understand and improve health and wellbeing for individuals and communities, and she has a particular interest in income and inequalities.

She recently completed a project on developing international consensus guidelines on informed choice in screening with Public Health England (now the Office for Health Improvement and Disparities) and another with the What Works Centre for Wellbeing on the relationships between individual and community wellbeing. She is currently leading a grant from the National Institute for Health Research that aims to prevent problems with health and wellbeing problems using workplace initiatives delivered through local government. Her recent publications include topics on vaccine hesitancy, patient communications about hospital appointments, and documentary analyses of hospital board meeting papers.

Dr Alidu currently supports research on workplace health and wellbeing inequalities in the West Midlands. She recently completed a study on ethnicity and COVID-19, which aimed to understand and reduce health inequalities and COVID-19 risk by developing a range of culturally appropriate health interventions for Black and South Asian communities. In addition, her PhD investigated the experience of migrant health in the UK and Ghana.  

Kristina is a Project Officer and Researcher at LSE Consulting, where she contributes to research design, business development, and project management across a wide range of policy and socioeconomic topics. She is responsible for writing and coordinating project proposals as well as analysing qualitative and quantitative data during projects for various public and private sector clients, academics, experts and partner organisations. Her previous research experience includes socioeconomic inequalities, social stratification, neoliberal societies, interdisciplinarity, and cognitive flexibility. She is broadly interested in social inequalities, altruistic behaviour, and sentience studies. Kristina holds an MSc in Social and Cultural Psychology from LSE (Distinction).