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About
About
Eunha Choi is a Visiting Research Student in the Marketing Group at the Department of Management, London School of Economics and Political Science, and a PhD student in Marketing at the University of Toronto.
Her research lies at the intersection of consumer behaviour and social psychology, exploring how perceptions, motivations, stereotypes, and preferences shape human judgment and decision-making. Drawing on her academic and professional background, she aims to bridge theory and practice by examining how behavioural insights can address real-world problems.
She holds a Bachelor of Business Administration from Sogang University in Korea and a Master of Arts in Psychology from New York University.