Business Strategy in International and Emerging Markets

  • Summer schools
  • Department of Management
  • Application code SS-MG206
  • Starting 2021
  • Short course: Open
  • Location: Houghton Street, London

This course is an introduction to strategic management of global firms. It studies the patterns of business globalisation and analyses successful strategies of firms facing the challenges imposed by the international integration of markets and production processes.

Topics include the changing structure of industries and the response of companies, both those based in the advanced industrial countries and those based in emerging markets, to increasing international competition and opportunities opened by international integration in terms of markets and efficiency gains. The content of the course reflects the increasing role played by emerging economies in international markets.

The issues will be approached by integrating conceptual, empirical and case methods. Particular emphasis will be placed on bringing these different perspectives together. The format of the course is highly participatory and interactive, and will involve a combination of case studies, interactive exercises, discussions and readings. 

Session: Two
Dates: 12 – 30 July 2021
Lecturers: Dr Rocco Macchiavello ,  Dr Veronica Rappoport

Programme details

Key facts

Level: 200 level. Read more information on levels in our FAQs

Fees:  Please see Fees and payments

Lectures: 36 hours 

Classes: 18 hours

Assessment*: One written examination and project work

Typical credit**: 3-4 credits (US) 7.5 ECTS points (EU)

*Assessment is optional

**You will need to check with your home institution

For more information on exams and credit, read Teaching and assessment


A university level introductory course in economics or management.

Programme structure

  • Road Map: Globalisation. Big picture and historical trends.
  • Cross-Country Heterogeneity: Comparative advantages and cross-country factor endowments. A first look at potential challenges and opportunities of globalisation.
  • Market access: Product differentiation. Price to market. Exporting or multinational presence?
  • Globalisation and efficiency: Global value chains. Foreign Direct Investment.
  • Global firms and local government: Importance of legal and institutional framework. Challenges of dealing with partners in emerging economies. 
  • Productivity and Management: Definitions, Measurement and Facts.
  • Firms, Markets and Relationships: Implications for corporate strategy.
  • Business at the bottom of the Pyramid: Microfinance, Microfranchising, Mobile Money, Contract Farming.
  • The economics of audit: Transparent supply-chains and socially responsible standards.
  • The economics of Fair Trade: Trends, evaluation, alternatives.

Course outcomes

  • Understand how firms based in rich economies successfully interact with partners or competitors in low-income countries.
  • Grasp how companies in emerging markets penetrate high-income markets.
  • Predict how the institutional environment in emerging economies affects the optimal strategies of global firms.


LSE’s Department of Management is a  world-leading centre for research and education in business and management. Its location within a world-class social science institution at the heart of a leading global city makes it unique among other management and business schools. This position gives the Department the unparalleled capability to deliver research and education which advance the frontiers of understanding in management through an integrated view of the economic, psychological, social, political and technological contexts in which people, teams, organisations and markets operate worldwide.

Proud to be part of LSE, an institution that ranks #2 in the world for social sciences and management (QS World University Rankings 2018) and #1 in the UK for research in business and management studies (REF 2014). LSE Management currently ranks #1 in the world for thought leadership in management (QS Master's in Management Rankings 2018). The Department engages with people and organisations worldwide, across the private, public, and third sectors, who are motivated to improve the world through better understanding and practice of management.

On this three week intensive programme, you will engage with and learn from full-time lecturers from the LSE’s management faculty.

Reading materials

There is no textbook that covers all the issues in this course. A number of optional readings will be provided to students. A sample list of case studies to be discussed during the course are:

  • Arotopoulos, Friel and Hallak (2011), “Export Emergence of Differentiated Goods from Developing Countries: The Case of Argentine Wine”.
  • Bell and Shelman (2007), “Monsanto: Realizing Biotech Value in Brazil”.
  • Foley, Shi-Ta Chen, Johnson, and Meyer (2009), “Noble Group”.
  • Khanna, Palepu, Knoop and Lane (2009), “Metro Cash & Carry”.
  • Duda, James, Mackwani, Munoz and Volk (2007), “Starbucks Corporation: Building a Sustainable Supply Chain”.
  • Dragusano, R. et al. (2016), “The Economics of Fair Trade”, in the Journal of Economic Perspective.
  • McMillan, J. and C. Woodruff (2002), “Interfirm Relationships in Vietnam” in the Quarterly Journal of Economics.
  • Bloom, N., Eifert, B., Mahajan, A., McKenzie, D. and Roberts, J. (2013),  “Does management matter? Evidence from India”, in The Quarterly Journal of Economics, 128(1), pp.1-51.

*A more detailed reading list will be supplied prior to the start of the programme

**Course content, faculty and dates may be subject to change without prior notice

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