Business Strategy in International and Emerging Markets

  • Summer schools
  • Department of Management
  • Application code SS-MG206
  • Starting 2022
  • Short course: Open
  • Location: Houghton Street, London

How do firms based in wealthy economies successfully interact with partners or competitors in low-income countries? How do companies in emerging markets penetrate in high-income markets? Does the institutional environment in emerging economies affect the optimal strategies of global firms? This course is an introduction to strategic management of global firms and aims to answer some of the important questions in international trade and sourcing, sustainable practices, strategic management and performance differences of firms. You will study the patterns of business globalisation and analyse the successful strategies of firms facing the challenges imposed by the international integration of markets and production processes.

Reflecting the increasing role played by emerging economies in international markets, you will engage in important topics such as the changing structure of industries, and the response of companies in both advanced and emerging markets. The course also explores increasing international competition and opportunities opened by international integration in terms of markets and efficiency gains.

These critical issues will be approached by integrating conceptual, empirical and case methods. By working in teams, making presentations and participating actively in the class discussions, you will develop your ability to analyse and demonstrate how a global firm can enter and thrive in emerging economies.

Session: Two
Dates: 11 July - 29 July 2022
Lecturer:  Dr Rocco Macchiavello


Programme details

Key facts

Level: 200 level. Read more information on levels in our FAQs

Fees:  Please see Fees and payments

Lectures: 36 hours 

Classes: 18 hours

Assessment*: One written examination and project work

Typical credit**: 3-4 credits (US) 7.5 ECTS points (EU)

*Assessment is optional but may be required for credit by your home institution. Your home institution will be able to advise how you can meet their credit requirements.

For more information on exams and credit, read Teaching and assessment


A university level introductory course in economics (to the equivalent of EC102 or EC101) or management (to the equivalent of MG106).

Key topics

  • Globalisation

  • Cross-country heterogeneity

  • Comparative advantages and cross-country factor endowments

  • Market access and product differentiation

  • Global value chains and foreign direct investment.

  • The importance of legal and institutional frameworks

  • Corporate strategy - firms, markets and relationships

  • Microfinance, microfranchising, mobile money, contract farming

  • Transparent supply-chains and socially responsible standards

  • The economics of fair trade

Programme structure and assessment

This course is delivered as a combination of lectures, class discussions, case studies and readings, which allow you to apply the theory to real-world scenarios. The course is highly interactive and includes a group project. As a result, students need to fully engage with the content to get the most out of the course.
The course is assessed through a group project (50%) and a final examination (50%). Regular quizzes will be conducted in class to help prepare students for these assessments. These quizzes will not contribute to your final grade.


Course outcomes

  • Understand how firms based in wealthy economies successfully interact with partners or competitors in low-income countries

  • Grasp how companies in emerging markets penetrate high-income markets

  • Predict how the institutional environment in emerging economies affects the optimal strategies of global firms

Is this course right for you?

This course is suitable if you want an in-depth understanding of how global firms can enter emerging markets and analyse the challenges and opportunities of doing so. It is not a technical course and does not require a knowledge of coding or complex technologies. You are encouraged to be creative,  using your background knowledge and experiences as well as the techniques and material discussed in class. 

This course is especially useful if you are targeting a role in consulting, business management, NGOs, the corporate sector or if you would like to start your own business.

Students preparing for postgraduate study in Economics, Management, Strategy or International Relations will also find the course content to be of value.

Your department

LSE’s Department of Management unites four subject areas – Employment Relations and Organisational Behaviour, Information Systems and Innovation, Managerial Economics and Strategy, and Management Science. It thereby combines the study of business and management with LSE’s renowned social sciences perspective. LSE is ranked 2nd in the world for social sciences and management (2020 QS World University Rankings) and the Department of Management, along with the Departments of Accounting and Finance, was ranked as the UK leader for Business and Management Studies in the most recent Research Excellence Framework.

Our world-class record of multidisciplinary management research gives students a solid understanding of the global business environment. Whether learning the fundamentals of management or gaining advanced insights into specific aspects of strategy, negotiation, marketing or human resources, students will develop a competitive edge for their future career.

Your faculty

Dr Rocco Macchiavello
Associate Professor of Management, Department of Management

Reading materials

There is no single textbook that covers all the issues in this course. A number of optional readings will be provided to students. A sample list of case studies to be discussed during the course are:

  • Arotopoulos, Friel and Hallak (2011), “Export Emergence of Differentiated Goods from Developing Countries: The Case of Argentine Wine”.
  • Bell and Shelman (2007), “Monsanto: Realizing Biotech Value in Brazil”.
  • Foley, Shi-Ta Chen, Johnson, and Meyer (2009), “Noble Group”.
  • Khanna, Palepu, Knoop and Lane (2009), “Metro Cash & Carry”.
  • Duda, James, Mackwani, Munoz and Volk (2007), “Starbucks Corporation: Building a Sustainable Supply Chain”.
  • Dragusano, R. et al. (2016), “The Economics of Fair Trade”, in the Journal of Economic Perspective.
  • McMillan, J. and C. Woodruff (2002), “Interfirm Relationships in Vietnam” in the Quarterly Journal of Economics.
  • Bloom, N., Eifert, B., Mahajan, A., McKenzie, D. and Roberts, J. (2013), “Does management matter? Evidence from India”, in The Quarterly Journal of Economics, 128(1), pp.1-51.

*A more detailed reading list will be supplied prior to the start of the programme

**Course content, faculty and dates may be subject to change without prior notice

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