MSc Marketing

MSc Marketing combines a rigorous scientific approach to data analysis with a nuanced understanding of consumer behaviour, examining how organisations use data, evidence and consumer insights to inform marketing strategy, brand development and decision-making.

Ranked eighth globally in the QS Business Master's Rankings 2027: Marketing, our MSc Marketing brings together management, psychology, economics and data analytics. A strong focus on data and analytics helps you develop insights that inform marketing strategy and decision-making.
Through applied projects, specialist electives and academic study, you'll explore branding, consumer behaviour, customer experience, marketing analytics and technology in a changing global marketplace.

Ranked fifth in the world for Social Sciences and Management (QS World University Rankings by Subject 2026), LSE offers an international learning environment with opportunities to apply your learning through projects, industry engagement and specialist electives.

Programme highlights

• Marketing Action Learning Project (MALP) – Apply your learning through a project based on a real organisational challenge.
• Flexible study options – Choose electives from the Methodology, Statistics and Finance departments, alongside specialist courses in consumer behaviour and luxury marketing.
• International learning environment – Study alongside peers from a wide range of academic, professional and cultural backgrounds.
• Industry and alumni engagement – Gain insights from professionals and alumni through events hosted by the Department of Management's Careers, Alumni and Employer Relations team.

GRE/GMAT requirement

The GMAT or GRE is recommended for all applicants and is required if you don’t hold a UK undergraduate or graduate degree.

If you hold a UK undergraduate or graduate degree, a good GMAT or GRE score, although not a requirement, will significantly enhance your chances of being admitted.

For reference, the GMAT median score for the 2022/23 cohort was 720.

More about GMAT/GRE

Autumn Term (September – December)

The programme begins in early September with a non-assessed introductory course, designed to help you prepare for your studies.

You’ll then begin your core courses, exploring key areas such as consumer behaviour, marketing analytics and the broader context in which marketing operates, informed by the latest research.

Winter Term (January – March)

You’ll deepen your learning through a range of electives, giving you the flexibility to tailor aspects of the programme to your interests. Example options include digital marketing, brand strategy, pricing strategy, consumer neuroscience, luxury marketing and organisational behaviour, with additional electives available across LSE.

Spring Term (May – July)

You’ll complete the programme with the Marketing Action Learning Project – a hands-on, team-based project where you’ll work with an organisation on a real marketing challenge. Previously, students have worked with companies such as Colgate-Palmolive, Cartier, Tata Group and Unilever.

Applying the knowledge and skills developed throughout the programme, you’ll analyse the business problem and develop evidence-based recommendations. You’ll also have the opportunity to present your findings to the organisation.

Find out more about the Marketing Action Learning Project in student Maitri Bhat’s blog: LSE’s MSc Marketing: Reflecting on the Marketing Action Learning Project.

Our mission

Welcome to the Department of Management. Our mission is to inspire superior management practices by fostering a comprehensive understanding of individuals, teams, organisations, and markets, along with the psychological, social, political, and technological contexts that influence them.

By studying with us, you'll gain access to a world-leading centre for education and research, uniquely positioned within a world-class social science institution at the heart of a truly global city.

The environment

Join a vibrant intellectual community comprising of world-renowned faculty, astute students, dedicated and responsive professional services staff, and high achieving alumni. Through pioneering research and high-level teaching, you'll receive comprehensive, intensive, and rigorous methodological training to help you become an expert in your specialist fields.

The rich and culturally diverse learning environment at LSE’s Department of Management, won't only enrich your experience through developing a broad perspective and understanding, but also unlock an invaluable network of global peers.

Create a better world

We go beyond the boundaries of a traditional business school by integrating diverse disciplines such as economics, marketing, data, and analytics. Our comprehensive approach ensures that students gain a profound and multifaceted understanding of the business world, equipping them with the skills and knowledge to excel in a dynamic global environment.

Join us in our vision to create a better world, where a profound understanding of management drives positive change in both business and society.

Discover more about our programmes and research.

Department of Management

Who's who

Dr Heather Kappes

Programme Director

Department of Management

• Consumer behaviour
• Behavioural science
• Behavioural public policy
• Consumer psychology
• Marketing

Ceylin Petek Ertekin

Course leader

Department of Management

MSc Marketing is designed for recent graduates and early-career professionals interested in developing their understanding of strategic marketing, consumer behaviour and decision-making.

Each year, we aim to build a vibrant and globally diverse cohort, bringing together students with different perspectives and experiences to enrich your learning.

Students join the programme at different stages of their academic and professional journeys. Some come directly from undergraduate study, while others bring early-career experience from a range of industries.

The programme attracts students from a range of academic backgrounds, including psychology, economics, sociology, geography, communication, politics, education and literature, with or without experience in marketing.

2025/26 cohort statistics:

• 94 students
• 25 nationalities
• Average age of 23
• 83 per cent women and 17 per cent men.

Applications for this programme are considered on a rolling basis. This means that applications will close once the programme is full.

There is no fixed deadline. However, if you’d like to be considered for any funding opportunities, you must submit your application (and all supporting documents) by the funding deadline. See the fees and funding section below for more details.

For this programme, all students pay the same tuition fees, regardless of their fee status.

Tuition fee deposit

If you’re made an offer, we’ll ask you to pay a tuition fee deposit, normally 10 per cent of the published tuition fee. Paying the deposit by the specified deadline will secure your place on the programme, subject to meeting the other conditions of your offer.

Your payment deadline will usually be the earlier of six weeks after the date of your offer or 20 days before the formal start date of the programme.

Tuition fee deposits are generally non-refundable, although refunds may be available in the circumstances set out in LSE’s Tuition Fee Policy for your year of entry. Your offer letter and other correspondence from the School will also provide information about how to pay and the circumstances in which a payment deadline extension or exemption from the deposit requirement may be considered.

Find out more about tuition fee deposits.

For this programme, all students pay the same tuition fees, regardless of their fee status.

Tuition fee deposit

If you’re made an offer, we’ll ask you to pay a tuition fee deposit, normally 10 per cent of the published tuition fee. Paying the deposit by the specified deadline will secure your place on the programme, subject to meeting the other conditions of your offer.

Your payment deadline will usually be the earlier of six weeks after the date of your offer or 20 days before the formal start date of the programme.

Tuition fee deposits are generally non-refundable, although refunds may be available in the circumstances set out in LSE’s Tuition Fee Policy for your year of entry. Your offer letter and other correspondence from the School will also provide information about how to pay and the circumstances in which a payment deadline extension or exemption from the deposit requirement may be considered.

Find out more about tuition fee deposits.

Half-unit courses are assessed by two hour unseen examinations, coursework assignments, class participation or group/individual project work.

You can view indicative details of hours and assessment for all courses listed in the online Programme Regulations.

Career development

Alongside your academic studies, you'll have access to careers support, employer engagement activities and professional development opportunities through the Department of Management's Careers, Alumni and Employer Relations team.

Core courses and project-based learning provide opportunities to develop communication, analytical and collaborative working skills while exploring contemporary marketing challenges.

Graduate destinations

MSc Marketing graduates have taken roles across a wide variety of sectors, in companies across the globe.

The top 5 sectors graduates have gone onto work in* include:

• FMCG, manufacturing and retail
• advertising, marketing, PR, media, entertainment, publishing and journalism
• information, digital technology and data
• financial and professional services
• transport, logistics, procurement, storage and courier activities.

Examples of organisations that graduates work in* include:

• Deloitte
• Phillips
• Tencent
• Coca-Cola
• Danone.

Graduate outcomes data shows that the median salary for MSc Marketing graduates 15 months after graduation was £32,000*.

* Data collected by the Higher Education Statistics Agency (HESA) and supplied to LSE as part of the 2019/20 - 2023/24 Graduate Outcomes Surveys.

Find out more about the graduate destinations for this programme and the HESA Graduate Outcomes survey.

Our Careers Alumni and Employer Relations (CAER) team support you in preparation for whichever path you choose to follow beyond LSE.

They work alongside you each step of the way; from researching different sectors and opportunities available, to identifying internships for your optional work placement pathway, jobs or further study, and then navigating the application and interview process.

You can take advantage of one-to-one careers appointments, alongside a wide range of events and engagements, throughout your programme and for up to two years after you graduate. These include:

• industry-focused alumni panels
• alumni and employer networking evenings
• employer skills seminars
• business projects
• office visits
• mock assessment centres/interviews
• careers skills boot camps.

You'll also have the opportunity to access a fireside chat series, connecting you with alumni and industry professionals across the marketing landscape.

All Department of Management students have access to the services of our team in addition to the support of the central LSE Careers team, who support the wider university.