How should journalists adapt their editorial strategies to overcome extreme polarisation and the tactics of populist politicians? Over the past year LSE Arena worked on a unique project with the Italian Newspaper Corriere della Sera and the University of Venice. We analysed different approaches to writing about migration in Italy, a highly controversial topic in the country. How can one cover such issues in a way that promotes civil engagement, enhances trust and a fact-based discourse? In order to find an answer, Arena and our partners established a unique set of 'public service spirited' metrics and analysed thousands of online comments. The study was presented at a workshop in London with senior editors and journalists from the BBC, Observer, Financial Times and others.