Karsten Shaw is a Guest Teacher in the Department of Statistics with an expertise in Social and Market Research methods and practice. He has particular expertise in quantitative techniques derived from face-to-face, telephone, online and postal research. In addition to his teaching responsibilities at the LSE, he has worked in commercial market research organisations for over 20 years. He specialises in the application of statistical and analytical techniques for market research survey data using techniques such as multiple regression, factor analysis, cluster analysis, correspondence analysis, conjoint analysis, pricing techniques, discriminant analysis, ANOVA, CHAID, data fusion and econometric modelling. He also has applied experience of sample and survey design and methodology, questionnaire design as well as applied sampling techniques and weighting approaches. His commercial background means he also has practical experience of generating inferential statistics for non-standard situations.
At the LSE, Karsten teaches and supervises students in the course ‘Aspects of Market Research’. He has also worked for the Department of Methodology in delivering training on statistical software and for the LSE Advancement Department. In addition to his work at the LSE, Karsten is an Analytics Director for a market research agency, Populus, as well as sister company Populus Data Solutions. Prior to Populus, Karsten worked in analytical roles for research agencies GfK and Ipsos.
Karsten has an MA in Economics and Statistics from the University of Edinburgh and an MSc in Statistics from the LSE. He is a fellow of the Royal Statistical Society.