One plus One Equals Three: a masterclass in creative thinking

Hosted by the LSE

Sheikh Zayed Theatre, New Academic Building,


Dave Trott


Paulina Bozek

Dave Trott will talk about his latest book, One Plus One Equals Three, that goes straight to the heart of the creative impulse. The books collection of provocative anecdotes and thought experiments are designed to light a fire under your own creative ambitions. From tales of 18th century Japanese samurai, to classic battles between 'creatives' and 'suits' in the boardroom, these stories act as a rallying cry for individuals and businesses who want to think differently, stand out and challenge convention.

Dave Trott (@davetrott) is the author of Creative Mischief andPredatory Thinking. Dave founded three famous advertising agencies: Gold Greenlees Trott - Bainsfair Sharkey Trott - and Walsh Trott Chick Smith. Born in east London, he went to art school in New York on a Rockerfeller Scholarship. From there he began his career in advertising, as part of the creative team behind 'Hello Tosh Gotta Toshiba', 'Aristonandonandon', the Cadbury Flake ads and many, many more. Dave's agency - Gold Greenlees Trott - was voted Agency Of The Year by Campaign magazine, and Most Creative Agency In The World by Ad Age in New York. 

Paulina Bozek (@PaulinaBees) has spent the last 15 years leading creative teams to build video games, mobile apps and social platforms. She is the founder of creative studio inensu, a Governor and alumna of the LSE. 

Suggested hashtag for this event for Twitter users: #LSETrott


A podcast of this event is available to download from One plus One Equals Three: a masterclass in creative thinking

Podcasts and videos of many LSE events can be found at the LSE Public Lectures and Events: podcasts and videos channel.

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This event has been certified for CPD purposes by the CPD Certification Service. Self-Assessment Record forms will be made available for delegates wishing to record further learning and knowledge enhancement for Continuing Personal and Professional Development (CPD) purposes. For delegates who wish to obtain a CPD Certificate of Attendance, it is the responsibility of delegates to register their details with a LSE steward at the end of the event and as of 1 September 2014 a certificate will be sent within 28 days of the date of the event attended by the CPD Certification Service.  If a delegate fails to register their details at the event, it will not prove possible to issue a certificate. (For queries relating to CPD Certificates of attendance after a request please phone 0208 840 4383 or email