The Academy is taught over five days and is a mix of lectures, panel speakers, and interactive case studies:
Module 1: Understanding access, drivers, and barriers
Learning objectives: Understanding of key leverage points (evidence, non-evidence) used to optimise P&R outcomes across different in-scope markets and TAs.
Module 2: Defining an integrated evidence package
Learning objectives: Navigating challenges and trade-offs (internal and external) for successful decision-making in evidence-generation planning and synthesis.
Module 3: Creating a receptive access environment
Learning objectives: Identifying key relevant stakeholders and assessing different non-evidence access levers enabling Access Leaders to develop a broader stakeholder engagement plan beyond HTAs and payers. This module focuses on the importance of market access stakeholders, the role of patient organisations, and utilising collaborative negotiations to realise success.
Module 4: Optimising access and value
Learning objectives: Developing a successful strategic P&R approach by understanding the overall option space, trade-offs and most relevant tools. The module provides participants with the technical functional expertise needed to develop P&R strategies and then expands on how to build an effective pricing strategy in three parts, with focus on the payer and industry perspectives.
Module 5: Managing access strategy and execution
Learning objectives: Understanding the behaviours and tools of successful cross-functional Access Leaders, as seen by executives and senior internal clients.