The AI Advantage: A Competitive Strategy

• Get a verdict on where AI is moving the competitive advantage in your market
• Determine whether established firms or AI-native challengers are better placed to win – and how the former can defend and rebuild their position
• Test whether your organisation's moat – such as your proprietary data, IP, and distribution channels – is real, and identify where your advantages are compounding or at risk of eroding
• Leave with an actionable competitive strategy you can use to help guide what’s next in your own organisation, refined with feedback from a subject matter expert
• Earn a digital badge and certificate of completion from LSE

Shift your focus from AI technology disruption to strategic action in just three weeks with LSE. Our engaging, rigorous curriculum will equip you with practical frameworks to determine and amplify your competitive position. No technical background or prior study in AI or data science is necessary.

How you learn

• This course is presented entirely online, in collaboration with leaders in online education, GetSmarter. Individuals learn through a supportive and engaging learning platform with access to dedicated tutors
• Modules are released on a weekly basis, and can be completed in your own time and at your own pace. This flexible and structured learning approach is designed for busy professionals
• Reading materials and videos will be made accessible to you through the Online Campus and are downloadable. You will have access to a wide range of engaging content, including video lectures, infographics, real-world case studies, and more
• You will have the opportunity to interact with your peers and learning facilitators in two live online sessions, as well as through weekly class-wide forums, and guided small group discussions
• You will be able to apply what you learn in quizzes and hands-on activities, and develop and pitch a competitive strategy for your organisation – or one of your choosing – that will receive actionable feedback from a subject matter expert

The leaders who thrive in the AI era aren’t the ones who know the most about the technology – they’re the ones who know how to identify exactly where the competitive landscape is shifting. Tailored for strategy leaders, commercial executives, consultants, founders, and investors, this course is for you if:

• You need to move beyond reacting to disruption and build a strategy that drives long-term market growth and value
• You want to distinguish between a compounding competitive advantage and one that is about to flatten – and know exactly how to test the difference
• You are looking to bridge the gap between executive strategy and market reality, ensuring you can speak clearly to the factors that determine who wins in your industry
• You need to assess the real threats to your business model, such as whether your data assets or distribution channels are true moats or areas of potential vulnerability
• You want to position yourself as a strategic leader who drives value for your organisation, backed by the rigorous, economics-based framework of a world leading social sciences universit

LSE Online builds on our 130 year tradition of exploring the interconnected, multidisciplinary nature of our world that shapes society and business globally. Since our inception in 1895, LSE has been a pioneer in providing courses for professional development. Our founding commitment is to understand the causes of things for the betterment of society. Never has this been a more important goal than in these times of unparalleled change. We provide you with the insights and skills to think critically and independently. To make the connections, see the greater picture. To shape the future by understanding today. Whatever stage you are in your life and career. Wherever you are in the world.

Entry requirements

There are no prerequisites for this course. No technical background or prior study in AI or data science is necessary.

Upon successful completion of the course, you will receive an LSE digital badge and certificate of completion. 

Frequently asked questions (FAQs)