Programmes

Consumer Behaviour: Behavioural Fundamentals for Marketing and Management

  • Summer schools
  • Department of Management
  • Application code SS-MG103
  • Starting 2018

The course will provide an introduction to the basic theories for understanding consumer behaviour.

Different from traditional business management courses which often skim, we dig deeper into all the fundamental psychological theories so that you have a thorough understanding of the root theories on which many consumer insights are based.

The course will provide an introduction to the basic theories for understanding consumer behaviour. Different from traditional business management courses which often skim, we dig deeper into all the fundamental psychological theories so that you have a thorough understanding of the root theories on which many consumer insights are based.

Dates for 2018 to be confirmed


Session: Two
Dates: 10 - 28 July 2017
Lecturer: Dr Heather Kappes


 

Programme details

Key facts

Level: 100 level. Read more information on levels in our FAQs

Fees:  Please see Fees and payments

Lectures: 36 hours 

Classes: 18 hours

Assessment*: Final written examination (60%), essay (30%), and class participation (10%)

Typical credit**: 3-4 credits (US) 7.5 ECTS points (EU)


*Assessment is optional

**You will need to check with your home institution

For more information on exams and credit, read Teaching and assessment

Prerequisites

None.

Programme structure

The course covers fundamental research pertaining to all four stages of the consumer experience:

  • Seeking and acquiring information
  • Evaluating this information and using it to form attitudes and make decisions
  • Translating those attitudes and decisions into behaviour (or not)
  • Assessing past experiences and using the assessment to inform future behaviour

Course outcomes

  • Describe the key components of the decision making process
  • Illustrate the influences on how people acquire information, form attitudes, make choices, translate those choices into behaviour, and evaluate their experiences
  • Predict what people will do in various situations, using major theories of behaviour
  • Understand the role of changing technologies (e.g. social media) in shaping how marketers respond to consumers

This course should be especially useful to people without extensive previous study of psychology.

Teaching

The Department of Management was established in 2000, and is committed to advancing the frontiers of the study of management, through its social-science based research, collaboration across the entire LSE, and its engagement with enterprises, organisations, and leaders throughout the world. The 2014 Research Excellence Framework has ranked LSE as the UK higher education leader for Business and Management Studies.

On this three week intensive programme, you will engage with and learn from full-time lecturers from the LSE.

Reading materials

Kardes, Cronley & Cline, Consumer Behavior. South Western College, 2015 (ISBN: 978-1-133-58767-5); older editions are also acceptable.

*A more detailed reading list will be supplied prior to the start of the programme

**Course content, faculty and dates may be subject to change without prior notice

Applications open in November - Join our mailing list

Applications open in November - Join our mailing list

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