Programmes

Consumer Behaviour: Behavioural Fundamentals for Marketing and Management

  • Summer schools
  • Department of Management
  • Application code SS-MG103
  • Starting 2019
  • Short course: Open
  • Location: London

The course will provide an introduction to the basic theories for understanding consumer behaviour.

Different from traditional business management courses which often skim, we dig deeper into all the fundamental psychological theories so that you have a thorough understanding of the root theories on which many consumer insights are based.

The course will provide an introduction to the basic theories for understanding consumer behaviour. Different from traditional business management courses which often skim, we dig deeper into all the fundamental psychological theories so that you have a thorough understanding of the root theories on which many consumer insights are based.


Session: Two
Dates: 8 July – 26 July 2019
Lecturer: Dr Heather Kappes


 

Programme details

Key facts

Level: 100 level. Read more information on levels in our FAQs

Fees:  Please see Fees and payments

Lectures: 36 hours 

Classes: 18 hours

Assessment*: Final written examination (50%), mid-session examination (25%), and written project work (25%)

Typical credit**: 3-4 credits (US) 7.5 ECTS points (EU)


*Assessment is optional

**You will need to check with your home institution

For more information on exams and credit, read Teaching and assessment

Prerequisites

None.

Programme structure

The course covers fundamental research pertaining to all four stages of the consumer experience:

  • Seeking and acquiring information
  • Evaluating this information and using it to form attitudes and make decisions
  • Translating those attitudes and decisions into behaviour (or not)
  • Assessing past experiences and using the assessment to inform future behaviour

Course outcomes

  • Describe the key components of the decision making process
  • Illustrate the influences on how people acquire information, form attitudes, make choices, translate those choices into behaviour, and evaluate their experiences
  • Predict what people will do in various situations, using major theories of behaviour
  • Understand the role of changing technologies (e.g. social media) in shaping how marketers respond to consumers

This course should be especially useful to people without extensive previous study of psychology.

Teaching

LSE’s Department of Management is a  world-leading centre for research and education in business and management. Its location within a world-class social science institution at the heart of a leading global city makes it unique among other management and business schools. This position gives the Department the unparalleled capability to deliver research and education which advance the frontiers of understanding in management through an integrated view of the economic, psychological, social, political and technological contexts in which people, teams, organisations and markets operate worldwide.

Proud to be part of LSE, an institution that ranks #2 in the world for social sciences and management (QS World University Rankings 2018) and #1 in the UK for research in business and management studies (REF 2014). LSE Management currently ranks #1 in the world for thought leadership in management (QS Master's in Management Rankings 2018). The Department engages with people and organisations worldwide, across the private, public, and third sectors, who are motivated to improve the world through better understanding and practice of management.

On this three week intensive programme, you will engage with and learn from full-time lecturers from the LSE’s management faculty.

Reading materials

Kardes, Cronley & Cline, Consumer Behavior. South Western College, 2015 (ISBN: 978-1-133-58767-5); older editions are also acceptable.

*A more detailed reading list will be supplied prior to the start of the programme

**Course content, faculty and dates may be subject to change without prior notice

Start your online application

Enquire now

Enquire now

  • Please enter a valid email address. We will send you relevant material regarding the LSE Summer School programme.
  • Which course subject area(s) would you like to know more about?
  • Your privacy
    Your right to privacy is important to us. The personal information that you submit in this form will be used to provide you with information about LSE Summer School news that may be of interest to you. Please visit lse.ac.uk/privacy to read our Privacy Policy and learn more about how we collect and use information about you so that you can make an informed choice about using our website.

How to Apply

Related programmes

Summer Schools Bargaining and Negotiation: Interests, Information, Strategy and Power (2019)

Short courses — Code(s) SS-MG209

Summer Schools Business Strategy in International and Emerging Markets (2019)

Short courses — Code(s) SS-MG206

Summer Schools Competitive Strategy and Game Theory (2019)

Short courses — Code(s) SS-MG205

Summer Schools Consumer Behaviour: Behavioural Fundamentals for Marketing and Management (2019)

Short courses — Code(s) SS-MG103

Summer Schools Corporate and Organisational Strategy (2019)

Short courses — Code(s) SS-MG220

Request a prospectus

  • Name
  • Address

Register your interest

  • Name

Speak to Admissions

Content to be supplied